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# 15% Of Pandora’s 100M Users ‘Intend’ To Upgrade To Paid Premium
- URL: https://www.hypebot.com/15-of-pandoras-100m-users-intend-to-upgrade-to-paid-premium/
- Published: 2017-03-24T15:52:13.000Z
- Updated: 2017-03-24T15:52:13.000Z
- Description: Pandora has told shareholders that it projected signing up 6 – 9 million paid subscribers to its newly launched Premium on-demand streaming service in 2017. But a survey of users. Continue reading [https://www.hypebot.com/hypebot/2017/03/15-of-pandoras-100m-users-intend-to-upgrade-to-paid-premium.h
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, Apple Music, AutoPlay, Music Genome Project, Pandora Radio, Pay television, playlist, song, Spotify, Streaming media, Subscription business model, #wp, #wp-post, #Import 2026-01-21 10:13

[![Pandora-new-logo-image-001](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26e4ff8970c-200wi "Pandora-new-logo-image-001")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26e4ff8970c-popup?ref=hypebot.com)Pandora has told shareholders that it projected signing up 6 – 9 million paid subscribers to its newly launched Premium on-demand streaming service in 2017\. But a survey of users suggests that the number could be much higher.

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[![Pandora_2016_logo wide](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8e3ee51970b-400wi "Pandora_2016_logo wide")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8e3ee51970b-popup?ref=hypebot.com)

15% of Pandora's 100 million monthly free streaming customers intend to upgrade to its paid service this year, according to a [survey](https://www.streetinsider.com/Analyst+Comments/Piper+Jaffray+Reiterates+Overweight+Rating+and+%2418+PT+on+Pandora+%28P%29%3B+Solid+Demand+for+Premium/12694376.html?ref=hypebot.com) by Piper Jaffray analyst Stan Myers.

The analysis led Myers to raise his forecast for Pandora stock of $18 per share. Pandora stock \[P\] was trading around $11.80 on Friday afternoon. 

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