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# 17% Of Fans Represent 61% Of All $’s Spent On Music [CHART]
- URL: https://www.hypebot.com/17-of-fans-represent-61-of-all-s-spent-on-music-chart/
- Published: 2016-06-01T14:00:00.000Z
- Updated: 2016-06-01T14:00:00.000Z
- Description: We've written often about the importance and profitability of concentrating your efforts on reaching and selling to your hardcore fans. Just how important that is and how rare super-fans are,. Continue reading [https://www.hypebot.com/hypebot/2016/06/17-of-fans-represent-61-of-all-s-spent-on-music-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, music, #wp, #wp-post, #Import 2026-01-21 10:22

[![image from www.businessknowhow.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1f0c746970c-150wi "image from www.businessknowhow.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1f0c746970c-popup?ref=hypebot.com)We've written often about the importance and profitability of **concentrating your efforts on reaching and selling to your hardcore fans.** Just how important that is and **how rare super-fans** are, is illustrated beautifully in this **infographic**. 

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From Mark Mulligan on the [MiDiA](https://www.midiaresearch.com/blog/chart-of-the-week-music-aficionados/?ref=hypebot.com) blog:

> "These consumers shape the fortunes of the music business. In the past this did not matter so much because:  
>  
> a) So many mainstream fans were spending strongly  
>  
> b) Aficionados were behaving predictably  
>  
> Now that has all changed. Passives are sating their appetites on YouTube while Aficionados are making major changes to their buying habits, with streaming playing a key role. 45% of these music fans have a music subscription and they represent close to two thirds of all subscribers. 22% report that they are buying fewer downloads while 29% used to buy more than an album a month but no longer do.  
>  
> These are the consumers that used to spend $20, $30 or more each month on buying albums. Now they spend $9.99\. What other media industry caps the spending of its most valuable customers?!"

[![image from www.midiaresearch.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c866ef9e970b-500wi "image from www.midiaresearch.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c866ef9e970b-popup?ref=hypebot.com)