> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # 2 Years Ago Jimmy Iovine Was In Talks With AT&T To Launch Beats “Daisy” Music Service - URL: https://www.hypebot.com/2-years-ago-jimmy-iovine-was-in-talks-with-att-to-launch-beats-daisy-music-service/ - Published: 2015-07-08T14:00:00.000Z - Updated: 2015-07-08T14:00:00.000Z - Description: Two years ago today we wrote about Beats co-founder Jimmy Iovine in talks with AT&T about a new subscription music service codenamed Daisy. He was late to streaming music, and needed. Continue reading [https://www.hypebot.com/hypebot/2015/07/2-years-ago-jimmy-iovine-was-in-talks-with-att-to-launch- - Author: Bruce Houghton - Tags: Music Business, Music Tech, Streaming, Apple Inc., Apple Worldwide Developers Conference, Disc jockey, Dr Dre, Eddy Cue, internet, Interscope Records, Jimmy Iovine, New York City, Zane Lowe, #wp, #wp-post, #Import 2026-01-21 10:28 [![2 year cake](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb084f5f7e970d-150wi "2 year cake")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb084f5f7e970d-popup?ref=hypebot.com)**Two years ago today** we wrote about Beats co-founder **Jimmy Iovine** in talks with **AT&T** about a new subscription music service **codenamed Daisy**. He was late to streaming music, and needed a high level partner to succeed. Daisy launched as **Beats Music**; and a year later, he found the big dog he was looking for when **Apple paid $3 billion** for his Beats empire. Last week Beats became the basis of Apple Music. What a difference two years can make. **The original story:** Late To The Party, Iovine In Talks To Launch Beats Daisy Music Service With AT&T [![image from joonbug.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d134b9b2970c-120wi "image from joonbug.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d134b9b2970c-pi?ref=hypebot.com) It's not often that Interscope head and Beats co-founder Jimmy Iovine is late an important party. But when it comes to streaming music, Iovine and Beats' yet to launch Daisy subscription service is arriving after a long line of competitors. So before Daisy exits beta, Iovine is looking for a heavyweight partner. He may have found one in AT&T. **More [here](https://www.hypebot.com/late-to-the-party-iovine-in-talks-to-launch-beats-daisy-music-service-with-att/).** Related articles [![](http://i.zemanta.com/346884832_80_80.jpg)](https://www.hypebot.com/apple-music-to-stream-at-20-below-industry-standard-320kps/)[Apple Music To Stream At 20% Below Industry Standard 320kps](https://www.hypebot.com/apple-music-to-stream-at-20-below-industry-standard-320kps/) [![](http://i.zemanta.com/348484826_80_80.jpg)](https://www.hypebot.com/hypebot/2015/06/apple-musics-beats1-radio-goes-live-at-9am-pt-june-30th-.html)[Apple Music's Beats1 Radio Goes Live At 9AM PT On June 30th](https://www.hypebot.com/hypebot/2015/06/apple-musics-beats1-radio-goes-live-at-9am-pt-june-30th-.html) [![](http://i.zemanta.com/346554224_80_80.jpg)](https://www.hypebot.com/hypebot/2015/06/apple-music-unveiled-beats-one-247-live-radio-d2f-platform-connect-10-per-month-3-month-free-trial-.html)[Apple Music Unveiled: 'Beats One' 24/7 Live Radio, D2F Platform Connect, $10 Per Month, 3 Month Free Trial](https://www.hypebot.com/hypebot/2015/06/apple-music-unveiled-beats-one-247-live-radio-d2f-platform-connect-10-per-month-3-month-free-trial-.html) [![](http://i.zemanta.com/350016008_80_80.jpg)](http://www.youredm.com/2015/06/29/a-pair-of-beats-headphones-costs-only-17-to-make/?ref=hypebot.com)[A Pair of Beats Headphones Costs Only $17 In Parts](http://www.youredm.com/2015/06/29/a-pair-of-beats-headphones-costs-only-17-to-make/?ref=hypebot.com) [![](http://i.zemanta.com/350118666_80_80.jpg)](http://appleinsider.com/articles/15/06/30/apple-music-beats-1-launches-hyped-by-eddy-cue-jimmy-iovine-trent-reznor?ref=hypebot.com)[Apple Music & Beats 1 launches hyped by Eddy Cue, Jimmy Iovine & Trent Reznor](http://appleinsider.com/articles/15/06/30/apple-music-beats-1-launches-hyped-by-eddy-cue-jimmy-iovine-trent-reznor?ref=hypebot.com) [![](http://i.zemanta.com/348088324_80_80.jpg)](https://www.hypebot.com/history-tells-us-that-apple-doesnt-tend-to-over-promise-and-under-deliver-we-also-know-from-experience-that-apples-re/)[Potentials and Pitfalls of Apple Music](https://www.hypebot.com/history-tells-us-that-apple-doesnt-tend-to-over-promise-and-under-deliver-we-also-know-from-experience-that-apples-re/) [![](http://i.zemanta.com/noimg_8_80_80.jpg)](https://www.hypebot.com/beats-daisy-just-got-60-million-plus-theyre-talking-to-apple/)[Beats' Daisy Gets $60 Million To Go Independent, Plus They're Talking To Apple](https://www.hypebot.com/beats-daisy-just-got-60-million-plus-theyre-talking-to-apple/)