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# 27% subscribe to 2 or more  audio services
- URL: https://www.hypebot.com/27-subscribe-to-2-or-more-audio-services/
- Published: 2021-04-26T15:50:00.000Z
- Updated: 2021-04-26T11:48:04.000Z
- Description: “Service Stacking” – paying for more than one streaming service – is becoming increasingly common. In its most common form service stacking is adding Hulu, Apple, and/or Disney to your. Continue reading [https://www.hypebot.com/hypebot/2021/04/27-subscribe-to-2-or-more-audio-services.html]
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 09:51

“Service Stacking” – paying for more than one streaming service – is becoming increasingly common.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/10/how-to-use-spotify-promo-cards.png)

In its most common form service stacking is adding Hulu, Apple, and/or Disney to your core Netflix subscription.

But the practice is growing in music and audio subscriptions as well.

Overall, 60% of the 42,000 core radio subscribers who answered Techsurvey 2021 pay to subscribe to a music service like Spotify, Pandora, or Apple Music.

27% subscribe to two or more of those services.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/jacobsmedia-com/wp-content/uploads/2021/04/ts-21-subscription-services-video-audio.png)

But there is a ceiling to what consumers are willing to pay for.

Consumers are increasingly concerned with the number of content services they are paying for.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/jacobsmedia-com/wp-content/uploads/2021/04/ts-21-subscription-fee-concerns.png)

*H/T to [Fred Jacobs](https://jacobsmedia.com/i-subscribe-you-subscribe-we-all-subscribe/?ref=hypebot.com)*