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# 3 Charts Show Why Apple Bought Beats Music
- URL: https://www.hypebot.com/3-charts-show-why-apple-bought-beats-music/
- Published: 2014-06-03T09:47:27.000Z
- Updated: 2014-06-03T09:47:27.000Z
- Description: Market analyst Puneet Sikka has been taking a look inside Apple's deal to buy Beats Music for a reported $500 miilion of the overall Beats purchase of $3 billion, from an. Continue reading [https://www.hypebot.com/hypebot/2014/06/3-charts-show-why-apple-bought-beats-music.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Business, Music Tech, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

[![Beats apple](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511c5eaa3970c-150wi "Beats apple")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511c5eaa3970c-popup?ref=hypebot.com)

Market analyst Puneet Sikka has been taking a look inside Apple's deal to buy Beats Music for a reported $500 miilion of the overall Beats purchase of $3 billion, from an investors point of view. Its a smart series of posts on [Market Realist](http://marketrealist.com/2014/06/apple-acquired-beats-3-billion-largest-acquisition/?ref=hypebot.com), but just 3 charts really tell the whole story.

**1\. Apple wants more streaming music market share**

[![beats](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73dd10a49970d-350wi "beats")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a73dd10a49970d-popup?ref=hypebot.com)

**2\. Music download sales growth is being destoyed by growth in streaming.**

[![image from marketrealist.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511c5e9e2970c-450wi "image from marketrealist.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a511c5e9e2970c-popup?ref=hypebot.com)

**3\. As mobile grows, Apple's seemless music expereince can help it maintain dominance.**

[![image from marketrealist.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd165012970b-450wi "image from marketrealist.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd165012970b-popup?ref=hypebot.com)

  
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