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# 3 Things The Music Industry Can Learn From Gaming
- URL: https://www.hypebot.com/3-things-the-music-industry-can-learn-from-gaming/
- Published: 2010-11-22T12:40:00.000Z
- Updated: 2010-11-22T12:40:00.000Z
- Description: On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry. #1: Consumers like to be social. Continue reading [https://www.hypebot.com/hypebot/2010/11/3-things-the-music-industry-can-learn-from-gam
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from static.howstuffworks.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f64f6451970b-150wi "image from static.howstuffworks.com")](http://static.howstuffworks.com/gif/best-games-never-made-6.jpg?ref=hypebot.com)

On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry.

- - **#1: Consumers like to be social while they are entertained**
- **#2: Consumers like to personalise their entertainment.**
- **#3: Consumers want to gain status through competition.**

"Today’s fan wants more than just a track," accoding to Serviant. "They want a participative, personalised experience in a social environment. This is something they had in the analogue world as they listened to LPs with friends…and now they are seeking it in the digital world."

More @ [MIDEMblog](http://blog.midem.com/2010/11/albin-serviant-3-critical-lessons-for-music-professionals-from-the-video-game-industry/?ref=hypebot.com)