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# 32% Of Global Consumers Stream Music, Only 16.4M Pay [Infographic]
- URL: https://www.hypebot.com/32-of-global-consumers-stream-music-just-164-million-pay-for-it-infographic/
- Published: 2012-07-12T12:30:00.000Z
- Updated: 2012-07-12T12:30:00.000Z
- Description: According to data from EMI's 25 country, 850,000 interview Global Consumer Insight research and reviewed by music industry analyst Mark Mulligan, 32% of global consumers are now using streaming music. Continue reading [https://www.hypebot.com/hypebot/2012/07/32-of-global-consumers-stream-music-just-
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761664e6a8970c-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761664e6a8970c-popup?ref=hypebot.com)

According to data from EMI's 25 country, 850,000 interview Global Consumer Insight research and reviewed by music industry analyst Mark Mulligan, 32% of global consumers are now using streaming music services. Just 16.4 million globally are willing to pay, but of those 20% say they buy more downloads since starting to stream music.

Mark Mulligan's full report can be downloaded free [here](https://www.hypebot.com/content/files/musicindustryblog-files-wordpress-com/2012/07/streaming-goes-global2.pdf).

[![image from blog.midem.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177434b0b08970d-450wi "image from blog.midem.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177434b0b08970d-popup?ref=hypebot.com)via [Midem](http://blog.midem.com/2012/07/mark-mulligan-20-of-streaming-users-buy-more-downloads-since-they-began-streaming/??ref=hypebot.com).