> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # 39 Essential Music Tech Events At SXSW - URL: https://www.hypebot.com/39-essential-music-tech-events-at-sxsw/ - Published: 2017-03-13T13:28:00.000Z - Updated: 2017-03-13T13:28:00.000Z - Description: As many Hypebot readers head off to SXSW, we wanted to again share a list the 39 essential music tech related meetups and sessions prepared by our friends at MusicTectonics. Continue reading [https://www.hypebot.com/hypebot/2017/03/39-essential-music-tech-events-at-sxsw.html] - Author: Bruce Houghton - Tags: Conventions & Awards, Music Tech, Startups & Funding, Amsterdam, apps, Austin, Austin Convention Center, Autonomous car, Bert (Sesame Street), cancer, music industry, Rock-paper-scissors, south by southwest, Texas, #wp, #wp-post, #Import 2026-01-21 10:13 [![image from shelisrael.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26a3e71970c-200wi "image from shelisrael.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d26a3e71970c-popup?ref=hypebot.com)As many Hypebot readers head off to SXSW, we wanted to again share a list the 39 essential music tech related meetups and sessions prepared by our friends at MusicTectonics and msuch and tech pr firm rock paper scissors. Yes, 39 is a lot to call essential, but this is SXSW… \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ *[![Sxsw 2017](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dca94970d-500wi "Sxsw 2017")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dca94970d-popup?ref=hypebot.com)* Guest post from**[MusicTectonics.com](http://www.musictectonics.com/?ref=hypebot.com)** , a publication of pr firm **[rock paper ](http://www.mylanderpages.com/rockpaperscissors/MusicTechPR?ref=hypebot.com)** **[scissors](http://www.mylanderpages.com/rockpaperscissors/MusicTechPR?ref=hypebot.com)**The annual Austin gathering can be overwhelming so we at Music Tectonics and [rock paper scissors](http://www.rockpaperscissors.biz/?ref=hypebot.com) have identified 39 official meetups and sessions that focus on music tech and related fields taking place at this year’s [SXSW](http://www.sxsw.com/?ref=hypebot.com). If you are in music tech, these sessions will help you get a foothold in finding partners, peers, and programmers. If you think we missed an event, please [email](mailto:pubassist1@rockpaperscissors.biz?subject=another%20event%20for%20SXSW%20Music%20Tech%20guide) us. We hope to see you at the rock paper scissors [meetup](http://schedule.sxsw.com/2017/events/PP61399?ref=hypebot.com)!**The Official Music Tech Meetup** Music Tech Meetup Tuesday, March 14 2:00 – 3:00 PM JW Marriott Room 208 Speaker: Sheryl Woodhouse Keese from [Rock Paper Scissors PR](http://www.rockpaperscissors.biz/?ref=hypebot.com) [http://schedule.sxsw.com/2017/events/PP61399](http://schedule.sxsw.com/2017/events/PP61399?ref=hypebot.com) Meetups and Pitch Sessions [![image from icons.iconarchive.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d265050c970c-150wi "image from icons.iconarchive.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d265050c970c-popup?ref=hypebot.com)Music Startup Spotlight Tuesday, March 14 4:00 – 6:00 PM Hilton Austin Downtown 4th Floor Prefunction 20 innovative companies set to change the face of music and tech [http://schedule.sxsw.com/2017/events/OE06130](http://schedule.sxsw.com/2017/events/OE06130?ref=hypebot.com) [ ](http://schedule.sxsw.com/2017/events/OE06130?ref=hypebot.com) Music Publishing Meet Up Wednesday, March 15 2:00 – 3:00 PM Austin Convention Center Austin Suite Speaker: Darryl Ballantyne [http://schedule.sxsw.com/2017/events/PP68601](http://schedule.sxsw.com/2017/events/PP68601?ref=hypebot.com) Music-Tech Elevator Pitch Session Thursday, March 16 2:00 – 3:00 PM Hilton Austin Downtown Salon A Speaker: Brian Zisk from SF MusicTech Summit [http://schedule.sxsw.com/2017/events/PP95782](http://schedule.sxsw.com/2017/events/PP95782?ref=hypebot.com) Independent Artist Meet Up Friday, March 17 3:30 – 4:30 PM Austin Convention Center Austin Suite Speaker: Danielle King from CD Baby [http://schedule.sxsw.com/2017/events/PP64354 ](http://schedule.sxsw.com/2017/events/PP64354?ref=hypebot.com) **Streaming** Spotify and The New Music Economy Tuesday, March 14 2:00 – 3:00 PM Austin Convention Center Room 12AB Speakers: Josh Constine from TechCrunch and Stefan Blom from Spotify [http://schedule.sxsw.com/2017/events/PP67123 ](http://schedule.sxsw.com/2017/events/PP67123?ref=hypebot.com) Keeping Music Culture Alive in a Streaming World Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 9AB Speakers: Jonathan Poneman from Sub Pop Records, Melvin Gibbs from Content Creators Coalition, Vickie Nauman from CrossBorderWorks, Nigel House from Rough Trade Retail [http://schedule.sxsw.com/2017/events/PP67282 ](http://schedule.sxsw.com/2017/events/PP67282?ref=hypebot.com) Return of the Digital Music Royalty Apocalypse Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 10B Speaker: Paul Fakler from Aren't Fox LLP [http://schedule.sxsw.com/2017/events/PP67837 ](http://schedule.sxsw.com/2017/events/PP67837?ref=hypebot.com) Building Brand Narratives With Streaming Thursday, March 16 5:00 – 6:00 PM Austin Convention Center Room 17B Speakers: Beth Martinez from Danger Village, Craig Snyder from ReverbNation, Nico Perez from Mixcloud, Drew Thurlow from Pandora [http://schedule.sxsw.com/2017/events/PP64095 ](http://schedule.sxsw.com/2017/events/PP64095?ref=hypebot.com) **[![music](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dcaba970d-200wi "music")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dcaba970d-popup?ref=hypebot.com)** **Marketing/Promotion** The Definitive Music Fundraising Style Guide: Winning the VC Beauty Contest Wednesday, March 15 12:30 – 1:30 PM Hilton Austin Downtown Salon A Speakers: Darryl Ballantyne from LyricFind, Many Nada from GGV Capital, Larry Marcus from Walden Venture Capital, Ted Cohen from TAG Strategic, Vincent Favrat from Musimap SA [http://schedule.sxsw.com/2017/events/PP96585 ](http://schedule.sxsw.com/2017/events/PP96585?ref=hypebot.com) The Power of Direct to Fan Engagement Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 9BC Speakers: Kristin Westcott Grant from Westcott Multimedia, Vanessa Ferrer from March Cat LLC, Bram Bessoff from indiehitmaker.com, Kevin Breuner from CD Baby [http://schedule.sxsw.com/2017/events/PP61513](http://schedule.sxsw.com/2017/events/PP61513?ref=hypebot.com) Transforming Online Popularity to Offline Success Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 17B Speakers: Adina Friedman from Friends At Work Management, Genevieve Thompson from Back 40 Entertainment, Chris Mooney from TuneCore, Ron Pope [http://schedule.sxsw.com/2017/events/PP62398](http://schedule.sxsw.com/2017/events/PP62398?ref=hypebot.com) One Fan at a Time? Maximizing Fan Engagement Friday, March 17 3:30 – 4:30 PM Austin Convention Center Room 11AB Speakers: Joe Cuello from Escapex, Benji Rogers from Dotblockchain Music/Pledgemusic, Rachel Yamagata [http://schedule.sxsw.com/2017/events/PP64461](http://schedule.sxsw.com/2017/events/PP64461?ref=hypebot.com) Help Brands Help You Saturday, March 18 2:00 – 3:00 PM Austin Convention Center Room 17A Speakers: Angela Barkan from Sony Music, Brian Feat from BMF Media, Lori Feldman from Warner Bros Records, Michael Paoletta from Comma Music [http://schedule.sxsw.com/2017/events/PP65138 ](http://schedule.sxsw.com/2017/events/PP65138?ref=hypebot.com) **Sync** Signing Your Band To A Sync Rep Company Thursday, March 16 2:00 – 3:00 PM Austin Convention Center Room 10C Speakers: Eddie Caldwell from Music of the Sea, Tommy White from GSD&M, Cathi Black from proTunes/Musiclink, Steve Knill from GMR Marketing [http://schedule.sxsw.com/2017/events/PP64306 ](http://schedule.sxsw.com/2017/events/PP64306?ref=hypebot.com) The Music and the Message: Sync, Media, and Ads Thursday, March 16 3:30 – 4:30 PM Austin Convention Center Room 17B Speakers: Bridget Perdomo from Roc Nation, Mark Frieser from SyncSummit, Mamie Coleman from Fox Broadcasting Company, Sara Matarazzo from Walker [http://schedule.sxsw.com/2017/events/PP59957 ](http://schedule.sxsw.com/2017/events/PP59957?ref=hypebot.com) Secrets To Getting Syncs Friday, March 17 3:30 – 4:30 PM Austin Convention Center Room 8C Speakers: Goran Obad from Ohlogy, Mike Jansen from The Greater Goods Co, Morgan Thoryk from Capitol Records, Rudy Chung from Hit The Ground Running (HTGR)/Pusher [http://schedule.sxsw.com/2017/events/PP65050 ](http://schedule.sxsw.com/2017/events/PP65050?ref=hypebot.com) You Got The Sync, Now What? Friday, March 17 5:00 – 6:00 PM Austin Convention Center Room 15 Speakers: Brooke Morgan from Paper Bag Records, Jim Leavitt from The Orchard, Marni Wandner from Sneak Attack Media, Zach Fishel from Park The Van Records & Management [http://schedule.sxsw.com/2017/events/PP66044 ](http://schedule.sxsw.com/2017/events/PP66044?ref=hypebot.com) **Data** Decoding Songwriting With Data Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 8C Speakers: Eric Boam and Paul Jacobsen from Instructure [http://schedule.sxsw.com/2017/events/PP61452 ](http://schedule.sxsw.com/2017/events/PP61452?ref=hypebot.com) Using Data to Discover the Next Big Thing Wednesday, March 15 3:30 – 4:30 PM Austin Convention Center Room 17B Speakers: Shane Tobin from Spotify, Ben Weeden from House of Blues Entertainment, Rani Hancock from Vel Records, Zeeshan Zaidi from Ticketmaster [http://schedule.sxsw.com/2017/events/PP68704 ](http://schedule.sxsw.com/2017/events/PP68704?ref=hypebot.com) Rights & Metadata in Evolving Digital Music Space Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center 9AB Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital [http://schedule.sxsw.com/2017/events/PP62361 ](http://schedule.sxsw.com/2017/events/PP62361?ref=hypebot.com) Getting Meta: How to Use SEO to Promote Your music Thursday, March 16 3:30 – 4:30 PM Austin Convention Center Room 8C Speakers: Christopher Moon from Noisetrade, Delaney Gibson from CCXA, Mike King from iPullRank, Wes Walls from Bandzoogle [http://schedule.sxsw.com/2017/events/PP63098 ](http://schedule.sxsw.com/2017/events/PP63098?ref=hypebot.com) How the Crazy Dutch Are Innovating Music Discovery Saturday, March 18 12:30 – 1:30 PM Austin Convention Center Room 11AB Speakers: Johan Gijsen from Le Guess Who?/Into The Great Wide Open, Mark Minkman from Paradiso, Marlies Timmermans from Into The Great Wide Open [http://schedule.sxsw.com/2017/events/PP67633 ](http://schedule.sxsw.com/2017/events/PP67633?ref=hypebot.com) **Licensing/Rights** Modernizing Music Licensing Tuesday, March 14 12:30 – 1:30 PM Old School Bar (401 E 6th St) Speakers: Chad Lawson, Michael Petricone from Consumer Technology Association, Steven Marks from Recording Industry Association of America Inc, Katie Peters from Pandora Media Inc [http://schedule.sxsw.com/2017/events/PP69164 ](http://schedule.sxsw.com/2017/events/PP69164?ref=hypebot.com) Return of the Digital Music Royalty Apocalypse Wednesday, March 15 12:30 – 1:30 PM Austin Convention Center Room 10B Speaker: Paul Fakler from Aren't Fox LLP [http://schedule.sxsw.com/2017/events/PP67837 ](http://schedule.sxsw.com/2017/events/PP67837?ref=hypebot.com) Rights & Metadata in Evolving Digital Music Space Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center 9AB Speakers: Dae Bogan from TuneRegistry, Jesse Morris from TuneRegistry, Bill Colitre from Music Reports Inc, Keith Bernstein from Crunch Digital [http://schedule.sxsw.com/2017/events/PP62361 ](http://schedule.sxsw.com/2017/events/PP62361?ref=hypebot.com) Navigating the YouTube Safe Harbor Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 10C Speakers: David Schelzel from Best & Flanagan LLP, John Tehranian from One LLP, Kelly Klaus from Munger, Tolles & Olson LLP, Lisa Borodkin Attorney at Law [http://schedule.sxsw.com/2017/events/PP66827](http://schedule.sxsw.com/2017/events/PP66827?ref=hypebot.com) Music & Commerce: Licensing Music for Social Media Thursday, March 16 2:40 – 3:00 PM Austin Convention Center Room 10B Speaker: David Levin from BMI [http://schedule.sxsw.com/2017/events/PP96463](http://schedule.sxsw.com/2017/events/PP96463?ref=hypebot.com) [![misc](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dcad1970d-200wi "misc")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097dcad1970d-popup?ref=hypebot.com)**Other Cool Stuff** Making Music Physical Again Tuesday, March 14 11:00 – 12:00 PM JW Marriott Salon E Speakers: Charlotte Brimner from Be Charlotte and Kate Stone from Novalia [http://schedule.sxsw.com/2017/events/PP68095](http://schedule.sxsw.com/2017/events/PP68095?ref=hypebot.com) The 7 Hottest Topics of Music Tech in 2017 Wednesday, March 15 2:00 – 3:00 PM Hilton Austin Downtown Salon A Speakers: Todd Tate, Claire Parr from Live in the Vineyard/ Navigation Company, Harold Gutierrez from 5B Artist Management, Tiffany Yu from Three Six Zero Group/Roc Nation [http://schedule.sxsw.com/2017/events/PP63425](http://schedule.sxsw.com/2017/events/PP63425?ref=hypebot.com) How Tech is Changing the LATAM Music Industry Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center Room 10A Speakers: Catalina Maria Johnson from Revista Contratiempo/Beat Latino, Andres Martinez Ojeda from La Monareta, Carlos Ardila from Deezer, Tomas Uribe from Stereotheque [http://schedule.sxsw.com/2017/events/PP66619](http://schedule.sxsw.com/2017/events/PP66619?ref=hypebot.com) The Future of Music Artwork is Gamified Wednesday, March 15 5:00 – 6:00 PM Austin Convention Center Room 8C Speakers: Anthony Ciannamea from EFFIXX, David Wexler from Strangeloop, Isaac Cohen from Cabbibo, Roey Tsemah from Whitestone [http://schedule.sxsw.com/2017/events/PP59988](http://schedule.sxsw.com/2017/events/PP59988?ref=hypebot.com) A Woman’s Take: Moving from Music to Tech Startup Thursday, March 16 12:30 – 1:30 PM Hilton Austin Downtown Salon A Speakers: Shanna Jade from Stem, Malika Quemerais from Facebook, Marjai Roberts from musical.ly, Cortney Harding from Cortney Harding Consulting [http://schedule.sxsw.com/2017/events/PP63166](http://schedule.sxsw.com/2017/events/PP63166?ref=hypebot.com) Learning and Teaching Music in the Digital Era Thursday, March 16 12:30 – 1:30 PM Austin Convention Center Room 11AB Speakers: Tony Berman from Ultimate Guitar USA LLC, Eugeny Naidenov from Ultimate Guitar USA LLC, Jeff Schroedl from Hal Leonard Corporation, Marty Schwartz from Marty Music, Michael Abitbol from Sony/ATV Music Publishing [http://schedule.sxsw.com/2017/events/PP67616 ](http://schedule.sxsw.com/2017/events/PP67616?ref=hypebot.com) Tech Innovation in Latin American Music Festivals Thursday, March 16 2:00 – 3:00 PM Austin Convention Center Room 10A Speakers: Carolina Castilla from Massive Act, Julian Duque from Stereotheque, Roberto Parra from Fauna Producciones, Sergio Pabon from T310/Absent Papa [http://schedule.sxsw.com/2017/events/PP67787 ](http://schedule.sxsw.com/2017/events/PP67787?ref=hypebot.com) (Hi-res) Music For the Masses: Going Mainstream Friday, March 17 12:30 – 1:30 PM Austin Convention Center Room 15 Speakers: Peter Downton from 7digital, Lisa Sullivan from MQA Ltd, Mandy Parnell from Black Saloon Studios, Paul Brindley from Music Ally [http://schedule.sxsw.com/2017/events/PP62927 ](http://schedule.sxsw.com/2017/events/PP62927?ref=hypebot.com) How To Launch A Music Career From Scratch Friday, March 17 12:30 – 1:30 PM Austin Convention Center Room 17B Speakers: Andrew Leib from Red Light Management, Ari Herstand from Ari’s Take/Digital Musical News, Lisa Lester from Carroll, Guido & Groffman, LLP, Patti Silverman from SF MusicTech Summit [http://schedule.sxsw.com/2017/events/PP63414](http://schedule.sxsw.com/2017/events/PP63414?ref=hypebot.com) Growing Tech in a Developing World Friday, March 17 3:30 – 4:30 PM Hilton Austin Downtown Room 400 – 402 Speaker: Kaan Akin from Hackquarters [http://schedule.sxsw.com/2017/events/PP61370 ](http://schedule.sxsw.com/2017/events/PP61370?ref=hypebot.com) Tech Matters: A Blueprint for DIY Musicians Friday, March 17 5:00 – 6:00 PM Austin Convention Center Room 17B Speakers: Karen Marie Mason from Artist Launch, Cherie Hu from Forbes, David Watson fro Zoo Labs, Kiran Gandhi from Madame Gandhi [http://schedule.sxsw.com/2017/events/PP61464 ](http://schedule.sxsw.com/2017/events/PP61464?ref=hypebot.com) *Music Tectonics is a publication by [rock paper scissors](http://www.rockpaperscissors.biz/?ref=hypebot.com), the PR firm that specializes in music tech and global music. This month, rps placed clients in the New York Times, Rolling Stone, Billboard, on National Public Radio's Weekend Edition, and dozens of other high impact media outlets. [Contact us here](http://www.rockpaperscissors.biz/contact?ref=hypebot.com) to schedule a meeting at SXSW or to schedule a strategy call to get your publicity efforts off the ground.* Related articles [![](http://i.zemanta.com/377530216_80_80.jpg)](http://www.allaccess.com/net-news/archive/story/163022/spotify-announces-three-new-original-music-industr?ref=hypebot.com)[Spotify Announces Three New Original Music Industry Podcasts](http://www.allaccess.com/net-news/archive/story/163022/spotify-announces-three-new-original-music-industr?ref=hypebot.com) [![](http://i.zemanta.com/376866498_80_80.jpg)](http://www.mlive.com/news/grand-rapids/index.ssf/2017/01/she%5Fwould%5Fwant%5Fpeople%5Fto%5Fforgi.html?ref=hypebot.com)['She would want people to forgive,' father of hit-and-run victim says](http://www.mlive.com/news/grand-rapids/index.ssf/2017/01/she%5Fwould%5Fwant%5Fpeople%5Fto%5Fforgi.html?ref=hypebot.com) [![](http://i.zemanta.com/AUxeVl-DFktjea1s31hG_80_80.jpg)](http://www.prweb.com/releases/2015/03/prweb12594898.htm?ref=hypebot.com)[‘Taiwan Music Night’ @ SXSW 2015 took place on Saturday March 21 at Icenhauer's](http://www.prweb.com/releases/2015/03/prweb12594898.htm?ref=hypebot.com) [![](http://i.zemanta.com/AVpGL5VsGs7FVMRNdMP7_80_80.jpg)](http://idmmag.com/news/japanese-game-show-uses-rock-paper-scissors-to-determine-musical-fame/?ref=hypebot.com)[Japanese game show uses Rock, Paper, Scissors to determine musical fame](http://idmmag.com/news/japanese-game-show-uses-rock-paper-scissors-to-determine-musical-fame/?ref=hypebot.com) [![](http://i.zemanta.com/377457158_80_80.jpg)](http://thechive.com/2017/02/19/who-knew-a-game-of-rock-paper-scissors-could-get-this-hyped-video/?ref=hypebot.com)[Who knew a game of rock, paper, scissors could get this hyped? 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