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# 4 music marketing lessons musicians learned during COVID worth revisiting
- URL: https://www.hypebot.com/4-music-marketing-lessons-musicians-learned-during-covid-worth-revisiting/
- Published: 2023-08-04T14:34:11.000Z
- Updated: 2023-08-04T14:34:13.000Z
- Description: Many musicians used COVID lockdown to connect with their fans in new ways and record and market new music. This week’s Hypebot Flashback Friday post looks at some of the. Continue reading [https://www.hypebot.com/hypebot/2023/08/4-music-marketing-lessons-musicians-learned-during-covid-worth-revisiti
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 09:44

Many musicians used COVID lockdown to connect with their fans in new ways and record and market new music. This week’s **Hypebot Flashback Friday** post looks at some of the techniques that were used then that still resonate today.

### Creative Marketing For Musicians In Quarantine

![](https://lh5.googleusercontent.com/tguBb-sg6BKJLu6A-jn3Ygvi9TWeQs3YORGH6fPSLn7Srw3AGPr8JGXDRF0PSd-cqVjHWwGqbOKD9umVhtU5Lxt-nLEw1FRxXNeo54caQWkhupUj69GqbN-8PrdWp-JEcDS8YiHe)

*by *Kevin Cornell* from the TuneCore Blog*

We’re all in this together, and there’s not a whole lot of us that can draw on any other previous experience like it to cope. While we struggle with the cancellation of shows and tours, the inability to get into the studio or rehearsal space with collaborators, and in some cases face financial instability in the light of COVID-19, it’s helpful to remind ourselves that we’re not alone.

While you don’t need to be opportunistic in a time of anxiety, you *can* stay busy and productive in ways that help your fans realize they’re not alone, either.

[***CONTINUE READING***](https://www.hypebot.com/creative-marketing-for-musicians-in-quarantine/)