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# 4 Reasons Spotify [NYSE: SPOT] stock price could rise 30%
- URL: https://www.hypebot.com/4-reasons-spotify-stock-will-rise-30/
- Published: 2021-07-06T12:43:09.000Z
- Updated: 2021-07-06T14:34:09.000Z
- Description: Despite a recent sell-off Seeking Alpha analyst Jay Wu is predicting an almost 30% rise in Spotify (NYSE: SPOT) stock from $267 to $344. Wu’s reasoning: Spotify’s high customer engagement. Continue reading [https://www.hypebot.com/hypebot/2021/07/4-reasons-spotify-stock-will-rise-30.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Startups & Funding, Streaming, #wp, #wp-post, #Import 2026-01-21 09:48

Despite a recent sell-off Seeking Alpha analyst Jay Wu is predicting an almost 30% rise in Spotify (NYSE: SPOT) stock from $267 to $344.

#### Wu’s reasoning:

1. Spotify’s high **customer engagement** and **consumer sentiment** provide it with the economic moat to fend off rivals.
2. Spotify’s release of its hardware product: the **Car Thing**, addresses a sizeable segment of the market neglected by rivals.
3. Spotify’s **upcoming HiFi** feature further cements its position as the world’s top audio platform and could draw customers away from smaller rivals.
4. **Spotify’s Marketplace** diversify its revenue mix and improves its gross margins. The world’s biggest label is now onboard as well.

“With the sell-off, it is a good opportunity to buy given the long-term demand growth for music streaming and audio,” Wu [writes.](https://seekingalpha.com/article/4437895-spotify-better-tunes-ahead?ref=hypebot.com)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and an online professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*