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# 4 Stats That Should Worry Pandora And Investors
- URL: https://www.hypebot.com/4-stats-that-should-worry-pandora-and-investors/
- Published: 2017-05-09T11:58:00.000Z
- Updated: 2017-05-09T11:58:00.000Z
- Description: Inside Pandora's announcement that is had closed a $150 million investment from KKR and lost less money that analysts had thought, were several statistics beyond the financials that must worry. Continue reading [https://www.hypebot.com/hypebot/2017/05/4-stats-that-should-worry-pandora-and-investors.
- Author: Bruce Houghton
- Tags: Music Business, Radio & Satellite, Streaming, Apple Music, music, music industry, musician, musicians, Pandora, Spotify, #wp, #wp-post, #Import 2026-01-21 10:13

[![Arrows-down_370-194](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8f6620e970b-200wi "Arrows-down_370-194")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8f6620e970b-popup?ref=hypebot.com)Inside Pandora's announcement that is had closed a $150 million investment from KKR and lost less money that analysts had thought, were several statistics beyond the financials that must worry CEO Tim Westergren & Company, as well as, their investors.

**\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_**

**[![Pandora_2016_logo wide](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d280a9b8970c-300wi "Pandora_2016_logo wide")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d280a9b8970c-popup?ref=hypebot.com)**

**1\. Just 500,000 have taken advantage of a Pandora Premium free trial**

Since it launched its Pandora Premium service in mid-March, just **00.67% of Pandora's 76.7 million active** users have opted in for a free trial. There were 1.3 million trial starts across all tiers last quarter.**2\. 4.71 Million Paid Subscribers** 

That's across all of Pandora's tiers. Apple Music has 20 million paid users and **50 million pay for Spotify**.

**3\. Listener Hours Down 310 Million**Total listener hours were **5.21 billion** for the first quarter of 2017, compared to 5.52 billion for the same period of the prior year. **4\. Active Listeners Down 2.7** **Million**Active listeners were **76.7 million** at the end of the first quarter of 2017, compared to 79.4 million for the same period of the prior year.

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