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# 4 Tips For Music Marketing With Email Newsletters
- URL: https://www.hypebot.com/4-tips-for-music-marketing-with-email-newsletters/
- Published: 2013-10-15T13:39:17.000Z
- Updated: 2013-10-15T13:39:17.000Z
- Description: As musicians and music marketers build their lists of consenting recipients, from fans to friendly contacts, a number of approaches are taken. Some simply contact their list with special announcements.. Continue reading [https://www.hypebot.com/hypebot/2013/10/4-tips-for-music-marketing-with-email-n
- Author: admin
- Tags: Apps, Mobile & SMS, DIY Advice & Tips, Music Marketing, Music Tech, Daily Candy, DailyCandy, email marketing, Eye tracking, Hypebot, newsletter, Pete Sheinbaum, #wp, #wp-post, #Import 2026-01-21 10:43

[![Youve-got-mail-card-karma-on-flickr](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b000c085d970b-150wi "Youve-got-mail-card-karma-on-flickr")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b000c085d970b-popup?ref=hypebot.com)

As musicians and music marketers build their lists of consenting recipients, from fans to friendly contacts, a number of approaches are taken. Some simply contact their list with special announcements. Others focus on building subscriptions to regular news often via a musician's blog. Former Daily Candy CEO offers tips for a third now less frequent approach of creating a separate email newsletter that is distributed first by email, archived on the web and then publicized or reposted on social media sites.

[DailyCandy](http://www.dailycandy.com/?ref=hypebot.com) built a thriving digital publishing business centered around an email newsletter. It's now a more complex efforts but former CEO Pete Sheinbaum maintains that such email-first publishing efforts are still quite relevant.

While building an email newsletter as a business sounds like quite a challenge, though I think Sheinbaum is correct, it's much easier to use email newsletters as a form of content marketing and fan communication for musicians.

Creating custom content that goes first to subscribers and can be accessed via mobile devices is definitely a way to feed your fans. Given that both music marketers and ecommerce providers are currently reporting strong results from email, a regular email newsletter with fresh content might do well.

Pete Sheinbaum shared his "[tips for anyone trying to build a successful newsletter today](http://gigaom.com/2013/10/13/how-to-make-email-newsletters-better/?ref=hypebot.com)" that I think are quite relevant to music marketing:

**4 Tips For Music Marketing With Email Newsletters**

**1) "Entertain and inform"**

Always make your newsletter enjoyable to read even if the news is fairly dry.

**2) "Be brief"**

Get to the point. People be busy!

**3) "Stick to one topic"**

Think of it as more like a single blog post rather than a week's worth of posts.

**4) "Leverage non-email channels for delivery"**

Even email-first should not be email-only.

If you're struggling with your email marketing strategy or thinking about going email-first, definitely check out the full post for additional insights.

*\[Thumbnail image courtesy [Card Karma](http://www.flickr.com/photos/13505247@N04/5990183098/in/photolist-a8kfJW-9fz4hA-4zLSjn-ar8HhL-JEG3M-8E8vKH-4twicu-pt4dy-78JNMa-9NCJDp-egB3hj-4CEvRR-6kymDt-4Sgfyo-8u2vMD-5E5Cdi-9vNQTo-3osDt-8iwNXi-eoKYB-7h14o8-76MutC-cnLjCE-7TFBrF-56hksy-5mdVCG-SSo6y-5SjBZW-cnLgNN-fgNDr-4LK7M8-ebQyuE-8QWUsi-8WHYXg-a6Fr5Z-5ZwTmf-7X31Tr-9iBPfc-bq6qVv-cnLo21-Nf4he-dkLLUd-bWNUgi-a8qCuT-59ZhJn-bNpWsr-DMmyv-g7PfQN-2tPekD-53Ktj4-A8i68?ref=hypebot.com).\]*

**More:**

- [Email Still Top Marketing Tool, Says New Study](https://www.hypebot.com/email-still-top-marketing-tool-says-new-study/)
- [5 Email Marketing Rules From Six-Figure Musician](https://www.hypebot.com/5-email-marketing-rules-from-six-figure-musician/)
- [3 Key Music Marketing Lessons Based On Eye Tracking Studies](https://www.hypebot.com/3-key-music-marketing-lessons-based-on-eye-tracking-studies/)

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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