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# 40% Say They Would Gladly Pay More For Music
- URL: https://www.hypebot.com/40-of-consumers-would-pay-more-for-music-survey/
- Published: 2018-01-08T11:59:00.000Z
- Updated: 2018-01-08T11:59:00.000Z
- Description: How much will consumers pay for music? A new survey conducted by MusiComms of 5,000 consumers across all demographics and regions in the United States offered some surprising, contradictory and. Continue reading [https://www.hypebot.com/hypebot/2018/01/40-of-consumers-would-pay-more-for-music-survey
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Vinyl, Cassettes & Retail, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![giving money](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9433d4e970b-200wi "giving money")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9433d4e970b-popup?ref=hypebot.com)How much will consumers pay for music? A new survey conducted by MusiComms of 5,000 consumers across all demographics and regions in the United States offered some surprising, contradictory and yet hopeful trends amoun music fans. A new MusiComms surveyed asked 5000 U.S. consumers questions like:
- **How much will consumers pay for music?**
- **Will they ever pay more?**
- **How will this type of information impact music business strategy?**
**Highlights of a MusiComms survey of 5,000 U.S. consumers:**Most people get their music for free today. 52% of people indicated that they do not pay anything currently for their music. Of that number, 29% said their primary source is free AM/FM radio. That number was followed by 15% who listen to free Internet-based music services, and 7% referred to Internet video sites.**40% Will Never Pay More For Music, But 40% Would Willingly Pay More**40% of consumers polled will never pay more for music. When asked what would motivate consumers to pay more, a whopping 40% responded that they would never pay more. But another 40% of consumers polled said they would pay more for music! A significantly important 25% said they would pay more if they knew it was better for artists and creators. 15% said they would pay more if they knew it could help save the music industry.**17% of people surveyed said they will never pay for music.**People want their music at home from devices. When asked about accessibility, most people want their music from the Internet, and many of those people want it from an in-home device.People buy music from technology companies and service providers. When asked where they will get their music, 23% percent said through a retailer, and 77% said everywhere else (TV provider, phone, electronics, car, utility).**“**The recent survey results underscore the need for music companies to develop profitable, strategic distribution partnerships with technology companies and service providers in a continuously more digital world,” said Juliet Shavit, Executive Director of MusiComms. “2018 will be a critical year for these partnerships to help organize and standardize the metadata and analytics to make accurate reporting and profitability a true possibility.”To receive the full survey results or learn more about the findings, contact Meredith Salefski at [meredith@smartmarkusa.com](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=meredith@smartmarkusa.com&ref=hypebot.com).

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