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# 5 Aspects Of The Old Music Industry Being Disrupted And Replaced By Social Media
- URL: https://www.hypebot.com/5-aspects-of-the-old-music-industry-being-disrupted-by-social-media/
- Published: 2013-02-26T10:30:00.000Z
- Updated: 2013-02-26T10:30:00.000Z
- Description: In a widely noted Billboard interview, Amanda Palmer stated that "Twitter has replaced Google and [music] management." Nobody cared about the Google part but her claim of replacing music management. Continue reading [https://www.hypebot.com/hypebot/2013/02/5-aspects-of-the-old-music-industry-being-d
- Author: Guest Author
- Tags: Music Business, Social Media, disruption, music industry, #wp, #wp-post, #Import 2026-01-21 10:49

[![Innovators-dilemma](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee8bc246f970d-150wi "Innovators-dilemma")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee8bc246f970d-popup?ref=hypebot.com)

In a widely noted Billboard interview, **Amanda Palmer** stated that "**Twitter has replaced** Google and **\[music\] management**." Nobody cared about the Google part but her claim of replacing music management certainly raised a few eyebrows. Of course, like many such claims, it wasn't totally true but it did provide an interesting example of the **disruptive power of social media to replace expensive professional roles with cheap, good enough solutions**.

Claire BeDell, writing [for Sprout Insights](http://sproutsocial.com/insights/2013/02/social-media-music-industry/?ref=hypebot.com), doesn't break new ground in her look at how social media has become an essential tool for the new music industry. But, in writing for a non-music audience of marketers, she reveals a number of excellent examples of professional roles currently being disrupted and replaced by social media and related tools.

**5 Aspects of the Old Music Industry Being Replaced by Social Media**

**Replaced: A&R at Industry Showcases**

"Pop singer Lana Del Ray was noticed when she and her management created a faux homemade music video for her song 'Video Games,' eventually leading her to the opportunity to perform on 'Saturday Night Live' before she even released her first album."

**Replaced: Leaking One's Own News to Gossip Columnists**

"Frank Ocean made headlines last year when he took to his Tumblr to write about a relationship he had with another man, utilizing a social platform to reveal a large part of his life that was previously unknown."

**Replaced: 3rd Party Contests for Songwriters**

"Electro-house music producer Deadmau5 even incorporated vocals a fan sent him over Twitter into his song 'The Veldt.' Rolling Stone later named it one of the best tracks of 2012."

**Replaced: Publicists and Fan Club Managers**

“'Social media is pretty much the only way for This Must be the Band, Grood, and DJ noDJ (his other two bands) to actively promote shows or music,' said \[Chicago-based guitarist and singer Charles\] Otto. 'It’s also where everyone goes to connect with us before shows for requests and show information.'"

**Replaced: The Warehouse Size Nightclub**

"In 2011, Justin Timberlake and Specific Media Group purchased the nearly defunct Myspace for $35 million, and a little over a year later unveiled a new Myspace that almost entirely centered around music."

Sure, I overreached here and some of the claims, just like Amanda Palmer's, aren't really true in a truthy kind of way. But once you start looking at social media as a disruptive force, it's a lot easier to understand why the old music industry can't keep up even when they adopt social media as a sustaining innovation.

**More:**

- [Amanda Palmer Talks Twitter: 'It's Replaced Google and Management'](http://www.billboard.com/biz/articles/news/1084363/amanda-palmer-talks-twitter-its-replaced-google-and-management?ref=hypebot.com)
- [The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail](http://www.claytonchristensen.com/books/the-innovators-dilemma/?ref=hypebot.com)
- [Chapter One: The Innovator’s Dilemma](http://www.businessweek.com/chapter/christensen.htm?ref=hypebot.com)

*Hypebot Senior Contributor Clyde Smith ([Twitter](http://www.twitter.com/fluxresearch?ref=hypebot.com)/[App.net](https://alpha.app.net/clydesmith?ref=hypebot.com)) also blogs at [All World Dance: Videos](http://www.allworlddance.com/?ref=hypebot.com) and maintains [Music Biz Blogs](http://www.musicbizblogs.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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