> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# 5 great promotion ideas for after the music is released
- URL: https://www.hypebot.com/5-great-promotion-ideas-for-after-the-music-is-released/
- Published: 2024-06-03T13:07:58.000Z
- Updated: 2024-06-03T13:08:02.000Z
- Description: Unlock the full potential of a music release with these five expert strategies designed to keep your audience engaged and attract new fans even after the music has been released…..
- Author: Alana Bonilla
- Tags: DIY Advice & Tips, Music Marketing, DIY, DIY musicians, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

Unlock the full potential of a music release with these five expert strategies designed to keep your audience engaged and attract new fans even after the music has been released.

*by *Bobby Owsinski* of [Music 3.0](https://music3point0.com/2024/05/31/5-excellent-ideas-for-promoting-your-music-after-its-released/?ref=hypebot.com)*

It’s one thing to have a big promotional campaign for a new release, but after a song or album has been out there for awhile we all tend to forget that there’s still promotion we can do to help it along. **Benjamin Groff** actually has [50 ideas](https://www.benjamingroff.com/blog/50-post-release-music-marketing-strategies/?ref=hypebot.com) for doing just that, but I really liked his first 5 for promoting your music after it’s released.

![Promoting music release marketing strategies for artists after their music is officially released.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2024/05/promoting-your-music.jpg)

**“1\. Create and Release Remixes, Acoustic Versions, Chill Versions, Featured Guest Artist versions of your most popular songs.** NOTE: This might not just be muting your drums and adding an acoustic guitar. To really do this it likely means a whole other arrangement/recording. Do it! There’s tons of different playlists for every worthwhile version of your song you can think of.

**2\. Run a Remix Contest** … release the stems from your session to the electronic / remix community.

**3\. Upload a Splice Pack of Sounds / Samples** used to make your song / album.

**4\. Do a Video Tutorial** – Behind The Scenes on the components of your songs ala **Charlie Puth** “Attention” [https://youtu.be/IU8BEMi8UyM](https://youtu.be/IU8BEMi8UyM?ref=hypebot.com)

**5\. Monitor your metrics** and see which songs are showing “signs of life.” And “Signs of Life” means – singles that are *reacting* on with a **Spotify** with a User / Stream ratio of 3.0 or over. That means that for every 1 user – the song is being listened to 3 times. Meaning – it’s being played over and over again. Why do you want to know this? It’s worth alerting your Digital Distributor that a song is reacting – so they can help support playlist pitching! Also this is a helpful metric to know, if you are dialoguing directly with editorial curators at Spotify.”

There are two separate ideas here. If there’s a song that’s getting traction, one or more of these tips can help it get more exposure. Then, if you have a song that you felt underperformed when it was first released, this is a way to breathe new life into it with a second release.

Thinking outside the box when it comes to marketing can really make a difference in almost any kind of launch. Sometimes it works, and sometimes it doesn’t, but at least some of the ideas are worth a try, especially if you believe in the song.

**Bobby Owsinski* is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on music production, music, the music business, music AI, and social media.*  
  
*Read more: [https://music3point0.com/2024/05/31/5-excellent-ideas-for-promoting-your-music-after-its-released/#ixzz8bogeDlNP](https://music3point0.com/2024/05/31/5-excellent-ideas-for-promoting-your-music-after-its-released/?ref=hypebot.com#ixzz8bogeDlNP)*   
*Under Creative Commons License: [Attribution Non-Commercial Share Alike](https://creativecommons.org/licenses/by-nc-sa/3.0?ref=hypebot.com)*