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# 5 Tips For Increasing Fan Engagement On YouTube
- URL: https://www.hypebot.com/5-tips-for-increasing-audience-engagement-on-youtube/
- Published: 2016-05-31T13:58:00.000Z
- Updated: 2016-05-31T13:58:00.000Z
- Description: Being able to engage with their fans on YouTube is a significant concern for any artist, and some new analytical data about user's viewing habits has allowed us to offer. Continue reading [https://www.hypebot.com/hypebot/2016/05/5-tips-for-increasing-audience-engagement-on-youtube.html]
- Author: Guest Author
- Tags: Apps, Mobile & SMS, DIY Advice & Tips, Music Business, YouTube & Video, music, #wp, #wp-post, #Import 2026-01-21 10:22

[![1](https://a1.typepad.com/6a016766638dee970b01b8d1efc0a1970c-150wi "1")](http://a1.typepad.com/6a016766638dee970b01b8d1efc0a1970c-popup?ref=hypebot.com)Being able to **engage with their fans** on **YouTube** is a **significant concern** for any **artist**, and some **new analytical data** about user's **viewing habits** has allowed us to offer these **five tips** on how musicians can use the video sharing platform to better capture their fan's attention.\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.com/2016/05/27/5-tips-increasing-youtube-engagement/?ref=hypebot.com)Even though **Facebook** is catching up, **YouTube** engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube help to maximize its usefulness as a promotional tool.For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are watched to completion 80 percent of the time, while 2 to 3 minute clips have 60 percent retention and 5 to 10 minute videos are only completed 50 percent of the time. That said, the average time a user spends on YouTube has increased, as it’s now up to 39 minutes.**Subrat Kar**, the founder of the video analytics service [**Vidooly**](http://vidooly.com/?ref=hypebot.com), has 5 tips for increasing YouTube engagement.**1\. Focus promotion on mobile viewers.** 98% of millennials watch video on their smartphones, and 92% of mobile viewers share videos. **[![1 (1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c865eb30970b-150wi "1 (1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c865eb30970b-popup?ref=hypebot.com)2\. Post and share at an appropriate time.** The peak time for viewing on the smartphone, tablet or computer is between noon and 5PM.**3\. Create videos that appeal to audience passions and align with your channel’s brand**. 67% of shoppers played a video with the idea of making a purchase and watched it at least 80% through. That means that a video introducing your latest merch or release can be very effective.**4\. Increase shares and shelf life by embedding videos in emails.** There’s a 96% increase in click through rate, 26% fewer people unsubscribe, and 19% more people open when the title contains the word “video.”**5\. Collaborate with viewers and cultivate community**. YouTube provides the option for crowdsources subtitles and closed captions in 60 different languages.Remember that the average watch time for a video is 2.7 minutes. The longer a video drags on, the lower its retention, which is no surprise since the human attention span in 2015 was a mere 8.25 seconds (and 9 seconds for a goldfish).YouTube is still the king of the mountain when it comes to video, so its best to pay attention to the latest statistics.

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