> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# 6 Critical Ways To Manage Your Expectations of Digital PR & Social Media Marketing
- URL: https://www.hypebot.com/6-critical-ways-for-you-to-manage-your-expectations-of-digital-pr-social-media-marketing/
- Published: 2013-03-04T10:25:00.000Z
- Updated: 2013-03-04T10:25:00.000Z
- Description: Setting goals is crucial to marketing plans, but you also need to manage your expectations. For example, you can’t expect to sell 50,000 copies of your album in 3 months. Continue reading [https://www.hypebot.com/hypebot/2013/03/6-critical-ways-for-you-to-manage-your-expectations-of-digital-pr-socia
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, ariel hyatt, campaign, CyberPR, digital, expectations, Jon Ostrow, Music Marketing, Natalie Cheng, Promotion, public relations, publicity, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![Keep-it-real](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3746dca0970b-115wi "Keep-it-real")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3746dca0970b-popup?ref=hypebot.com)

Setting goals is crucial to marketing plans, but you also need to manage your expectations. For example, you can’t expect to sell 50,000 copies of your album in 3 months especially if you do not have the fan base to back it up. Make sure that you understand and manage your expectations of digital public relations and social media marketing before diving into a marketing campaign. Check out more tips from **Ariel Hyatt** and **Jon Ostrow** on [Music Think Tank](http://www.musicthinktank.com/blog/6-critical-ways-for-you-to-manage-your-expectations-of-digit.html?ref=hypebot.com).

“Digital PR and social media marketing are only **PART** of the funnel that will convert ‘fans’ into ‘customers’, and alone don’t have a direct correlation to sales.” ([Read On](http://www.musicthinktank.com/blog/6-critical-ways-for-you-to-manage-your-expectations-of-digit.html?ref=hypebot.com))

Related articles

[![](http://i.zemanta.com/143177778_80_80.jpg)](https://www.hypebot.com/why-your-band-wont-be-saved-by-social-media/)[Why Music Won't Be Saved By Social Media](https://www.hypebot.com/why-your-band-wont-be-saved-by-social-media/)

[![](http://i.zemanta.com/139928375_80_80.jpg)](https://www.hypebot.com/comparing-music-services-by-audience-social-media-followers-search-engine-dominance/)[Comparing Music Services By Audience, Social Media Followers & Search Engine Dominance](https://www.hypebot.com/comparing-music-services-by-audience-social-media-followers-search-engine-dominance/)