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# 6 Marketing Insights From Topspin CEO Ian Rogers
- URL: https://www.hypebot.com/6-marketing-insights-from-topspins-ian-rogers/
- Published: 2011-02-17T13:10:00.000Z
- Updated: 2011-02-17T13:10:00.000Z
- Description: Topspin CEO Ian Rogers posted an overview of the keynote he delivered at NMS. While the entire post is worth the read, even the slides are full of music marketing. Continue reading [https://www.hypebot.com/hypebot/2011/02/6-marketing-insights-from-topspins-ian-rogers.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.crunchbase.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c80a44bc970c-100wi "image from www.crunchbase.com")](http://www.crunchbase.com/assets/images/resized/0001/6706/16706v3-max-250x250.jpg?ref=hypebot.com)

Topspin CEO **Ian Rogers** posted an overview of the keynote he delivered at NMS. While the entire post is worth the read, even the slides are full of music marketing insights. This is a look as Rogers' step-by-step guide to creating an online sales plan that works. Best of all, these insights can applied to artists in all stages of their careers. Here's how to market music online:

**The Business of Music**:

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f481549970c-400wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5452559930/?ref=hypebot.com)

**1\. Awareness**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e2a33059970b-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451948009/?ref=hypebot.com)

**2\. Create Fan Connections**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8622bff7970d-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451947653/?ref=hypebot.com)

3\. **Communicate**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8622c153970d-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5452560174/?ref=hypebot.com)

4\. **Offer Things of Value**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f481666970c-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451947963/?ref=hypebot.com)

5\. ****Turn Fans Into Customers**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e2a333f9970b-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451948035/?ref=hypebot.com)

6\. **Optimize**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f4817a5970c-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451947815/?ref=hypebot.com)

**Plan Review:**

[![image from www.flickr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5f48185d970c-450wi "image from www.flickr.com")](http://www.flickr.com/photos/21542327@N06/5451947613/?ref=hypebot.com)

  
Read his full post [here](http://www.topspinmedia.com/2011/02/getting-practical-a-step-by-step-guide-to-building-an-online-marketing-plan-that-works-ians-presentation-from-new-music-seminar-los-angeles-february-2011/?ref=hypebot.com). More on the new [Topspin Open](https://www.hypebot.com/topspin-opens-direct-to-fan-platform-to-all-in-march/) Client.