> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# 7digital Expands Effort To Encourage Music Tech Innovation
- URL: https://www.hypebot.com/7digital-expands-effort-to-encourage-music-tech-innovation/
- Published: 2012-09-21T13:21:58.000Z
- Updated: 2012-09-21T13:21:58.000Z
- Description: Many music technology entrepreneurs, developers, and start-ups have ideas that usually sound great in theory (most overused term: “game-changer”), but it isn’t until they actually get their hands dirty in. Continue reading [https://www.hypebot.com/hypebot/2012/09/7digital-expands-effort-to-encourage
- Author: admin
- Tags: Apps, Mobile & SMS, Startups & Funding, #wp, #wp-post, #Import 2026-01-21 10:49

[![7digital](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c372e90970c-150wi "7digital")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c372e90970c-popup?ref=hypebot.com)

Many music technology entrepreneurs, developers, and start-ups have ideas that  
usually sound great in theory (most overused term: “game-changer”), but it  
isn’t until they actually get their hands dirty in the development of their  
product that they begin to realize its shortcomings and concept fallacies. By  
then, they might have already burned through whatever funding they had in the  
bank, and then are left stuck with a product that they sadly realize won’t actually amount  
to anything. To address this common issue among **music tech visionaries**, UK  
based digital media company **[7digital](http://us.7digital.com/?ref=hypebot.com)**  
is offering **a new program** specifically designed **for music tech developers and**  
**start-ups** called the “Prototype Package.”

  
In  
essence, the Prototype Package is **an API license and account management service**  
that enables third parties to build and test a live proof-of-concept of their rendition  
of a new music experience. The company believes that the Prototype  
Package addresses not only the need for proof-of-concept, but also product  
iteration and ideas that need to go beyond high level designs before signing  
long-term licensing contracts.

The  
company designed the Prototype Package in hopes of helping developers for  
real-world development, testing and debugging. It provides the tools, catalog and  
infrastructure to quickly and cost-effectively build a functional model of a  
new music service before commercial licensing – often a critical first step for  
a new company looking to secure funding prior to going to market, or a major  
enterprise corporation fleshing out an application in early stages.

“We  
want to encourage broad innovation with music, as this is critical to the  
future of the digital music marketplace,” said President of 7digital North  
America, Vickie Nauman. “The 7digital platform and this Prototype Package give  
developers the tools to help foster new music applications, to acquire funding  
for bright ideas, and to new provide services for music fans. 7digital can  
reduce the complexity in this process and help more of these great ideas become  
a reality.”

7digital  
supports a wide range of digital music products, including DMCA Radio services,  
á la carte download stores, integrated purchasing inside music discovery apps,  
mobile products on all operating systems, on-demand streaming, free music  
voucher campaigns and promotional products. Third parties can now deploy their  
application as a 7digital co-branded service or under a white label  
agreement.

The company will be discussing more about their API Prototype Package at [digitalmusic.org](http://digitalmusic.org/?ref=hypebot.com)’s fall season [Music Start Up Academy](http://www.narm.com/events/music-startup-academy/?ref=hypebot.com) events in New York,  
San Francisco, Boston, Los Angeles and London. Those looking to learn more now  
can contact [sales(at)7digital(dot)com](mailto:sales@7digital.com) or can call the local office (found [here](http://about.7digital.net/about/contact-us/%20?ref=hypebot.com)).

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*