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# 80% Ignore Professional Music Reviews
- URL: https://www.hypebot.com/80-ignore-proff/
- Published: 2008-07-08T07:09:36.000Z
- Updated: 2008-07-08T07:09:36.000Z
- Description: Need more proof that viral marketing is time better spent than wooing your local music reviewer? A new Trust Index Survey from e-commerce consultancy Avail Intelligence says that: 8 out. Continue reading [https://www.hypebot.com/hypebot/2008/07/80-ignore-proff.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

Need more proof that viral marketing is time better spent than wooing your local music reviewer? A new Trust Index Survey from e-commerce consultancy Avail Intelligence [says](http://www.vnunet.com/vnunet/news/2220936/music-fans-looking-online?ref=hypebot.com) that:

[![Reporter_cartoon](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/07/08/reporter_cartoon.jpg "Reporter_cartoon")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/07/08/reporter%5Fcartoon.jpg)

- 8 out of 10 music fans are turning away from professional reviews and going online for music recommendations
- 40% turn to online recommendations or social networking sites such as Facebook and iLike
- 41% were guided by friends, family and other shoppers

Handle your buzz machine right and reporters will be calling you asking for tickets.