7 Easy Steps To Ruin Your Career In Music
The always right on Bob Baker has made a career out of helping musicians, and on the Bruce Warila curated group blog Music Think Tank, Bob unleashes one of his most poignant set of recommendations ever: How to RUIN Your Music Career in 7 Easy Steps.
Give Away Your Personal Power- Turn Marketing, Promotion and Sales Into a Huge Burden
- Be Fearful of Being Perceived as a Greedy, Capitalist Pig
- Use a Lack of Time, Money and Connections as Your Biggest Excuse
- Market Yourself to the Faceless Masses Using Traditional Big Media
- Promote Yourself Sporadically and Only When It’s Urgent
- Know That Everyone Owes You Something Simply Because You Exist
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Great article. I can tell my personal battle is going to be with #3.
Good list, but I half disagree with #5.
While I totally get that artists shouldn’t waste a shit ton of money on buying billboard,bus stop, time magazine & tv ads…we are way to on the internet’s nuts if we completely ignore radio.
There is a big misconception that radio listenership is down due to pandora, ipods, slacker etc…but there are several studies done by 3rd party reasearch companies that show that this is not the case.
I whole heartidly believe that in order to start hitting some critical mass,(short of having a huge viral hit, itunes placement, oprah visit, synch deal, or a superbowl performance) your gonna need a radio strategy.
I know, radio sucks blah blah blah.
And yes, most of the time that means getting involved with payola, but it really isn’t hard at all to build relationships with key djs and getting a few spins without hiring a radio promoter. 8 spins a week can tremendously help with creating awareness, building relationships, elevating perception and ultimately monetizing at shows & garnering press.
I have a radio background and Ive seen how easy it is to really catapult an unknowns career regionally to where they can have instant fan bases then be able to generate income.
-Danny