Taylor Swift’s ‘Folklore’ On Track To 1M First Week Sales

Taylor Swift’s surprise album ‘Folklore’ passed 500,000 equivalent album units in its first three days of release, according to data from Nielsen Music/MRC Data.

Folklore is on track to hit the magical one-million sales mark in its first week.

The last album to move 500,000 units in a week was Swift’s previous album ‘Lover’ which debuted at #1 on the Billboard 200 chart in 2019, with 867,000 units earned by week’s end.

Folklore” is also the biggest debut of 2020 so far.

Announced just 15 hours before it became available, ‘Folklore’ sold more than 1.3 million copies globally in the first 24 hours, according to her label Republic Records.

The album also broke the global record for first-day Spotify album streams by a female artist with 80.6 million streams and the most-streamed pop album on Apple Music in 24 hours with 35.47 million streams. Folklore also set U.S. and Worldwide Amazon Music Indie/Alternative streaming records.

By Tuesday morning, three tracks from ‘Folklore” had exceeded 20 million spins each on Spotify alome.

• “Cardigan” – 24.07 million
• “the 1” – 20.38 million
• “exhile” featuring Bon Iver – 21.05 million