Verzuz Leaves Apple For Triller Acquisition

Verzuz, the popular livestream battle and platform created by Swizz Beatz and Timbaland, has been acquired by Triller.

Verzuz had previously partnered with Apple Music.

We now also know how Verzuz was able to attract the top talent that helped make it famous. Swizz Beatz and Timbaland, who will join the Triller management team, are sharing a portion of their equity stake with the 43 artists who’ve appeared for them.

They include John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, Too $hort, Patti LaBelle, Gucci Mane, Jeezy, E-40, Bounty Killer, D’Angelo, Ludacris, RZA, The Dream, Babyface, Nelly, Jagged Edge, Fred Hammond, Jadakiss, Fabolous, Brandy, Monica, Gladys Knight, Boi-1da, Hit-Boy, Ne-Yo, Johnta Austin, Scott Storch, T-Pain, Lil Jon, DJ Premier, Mannie Fresh, Erykah Badu, Jill Scott, Beenie Man, Bounty Killer, 112, Kirk Franklin, Sean Garrett and D’Angelo.

“There is no more disruptive and innovative brand in music today than Verzuz,” said Bobby Sarnevesht, executive chairman and co-owner of Triller, told Billboard. “Both Triller and Verzuz share the ‘artist first, music first’ vision. We view this acquisition as more of a partnership than an acquisition, as Swizz, Timbaland and the other 43 artists who are all becoming shareholders and partners in Triller Verzuz from this day forward become our voice.”