3 ways smartlink insights can teach you about your audience

Smartlink insights from service like Amplify can track your content’s reach and performance across both streaming and social platforms. Here’s how…

by Janelle Borg of AmplifyYou

Do insights and statistics scare you? If the answer is yes, we have some good news for you. Insights can actually help you track results and monitor your growth as an artist. Thanks to Amplify, tracking insights has never been so easy. With our detailed analytics tools, you can combine insights from your streaming and social platforms.

In addition, it provides real-time data and extensive reports that allow you to develop more targeted campaigns and marketing strategies. Still not convinced? Here are 3 reasons why SmartLink insights are useful!

Improve your marketing efforts

Through “Analytics,” you can find out where your audience comes from – and that means both the country and the exact location where they are based. These insights can help you make decisions on touring routes and marketing strategies. For example, if your goal is to increase the views of your latest music video, you can focus the locations of your ad campaigns on the locations your audience actually comes from. In this way, you maximize your advertising spending and increase your overall ad performance!

Find out what your audience is interested in

By knowing your audience’s interests, you can create an audience persona that helps you get to know your audience a little better. This will also help you develop strategies to find potential fans. Does your audience like gaming and rock music? Then pitching for a partnership with a gaming start-up could be a good idea. Are your fans eco-conscious? If the answer is yes, promoting sustainable green touring initiatives will help you connect with more music fans similar to your existing audience.

Deduct your audience’s favorite social media platform

Not sure if you should invest money in Instagram or TikTok ads and don’t have money for both? Worry not! SmartLink insights can help you make a decision. With Amplify’s analytics, you can deduct your audience’s favorite social media platform. Using such a tool helps you spend your money wisely, and ensures your target audience interacts with your ads!

How do I access Amplify’s SmartLink Insights?

Analytics is available to all Amplify users. Simply sign up, add an artist, create a bio link and add it to your social media profiles. Amplify.link will immediately start tracking audience analytics. All you have to do is check in after 7 days by clicking on “Analytics” and voila – you can start working on a better strategy!

Janelle Borg knows a thing or two about the music industry. Having been involved in the industry since the age of 13, she’s now involved in a variety of music-related projects and is always keen to share industry tips ‘n’ tricks with fellow musicians.