Music Marketing

How to get started with YouTube Shorts: A 6-minute video guide

YouTube Short doesn’t get as much attention as TikTok, but the platform has a distinct advantage over its buzzier competitor: its connection with YouTube, the videos added, and fans already following there. Here is YouTube’s official 6-minute guide to getting started with YouTube Shorts.

“YouTube Shorts give you a new way to watch, discover and create short content using nothing but your phone.”

This video walks you through what Shorts are, why you should use them, how to create a Short, and some best practices for using them.

For more info on getting started with Shorts, check out the Help Center article here.

Shorts logo with red play button icon and bold white text on black background, representing YouTube Shorts and short-form video content.

The Video

  • Intro to YouTube Shorts
  • 0:19 What are Shorts?
  • 1:53 Why should you use Shorts?
  • 2:26 How to create a Short
  • 4:49 Best Practices for using Shorts

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.

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