Merch sales success this year starts with last year’s sales statistics
The best path to boost merch sales both at shows and online to make more money is by simply spending a little time reviewing your sales history.
Michael Brandvold and Jay Gilbert discuss using the start of a new year to take stock of your merch sales by looking back at sales data and studying what is selling and what isn’t.
You should also pay attention to what your fans are saying online, they will tell you what sizes and styles of merch they want.
Give it to them in 2023.
Bruce Houghton
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