What are music marketing drivers, and why do they matter so much?
This week’s Hypebot Flashback Friday revisits a perennially popular post on music marketing drivers. MMDs are the underlying forces that compel a potential fam to want to listen to a song, but a ticket or t-short or tell a friend about the great new art IRS they discover.
by Randi Zimmerman from the Symphonic Blog
The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this post, we’ll break down everything you need to know and more.
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