Preserving and monetizing your musical history and legacy

Brad Mindich from Definitive Authentic talks about how musicians can preserve, document, and archive the past and turn it into potential new revenue streams.

Definitive Authentic works directly with artists, athletes, brands, and franchises to expand their legacies and fan connections via digital and physical experiences that tell stories through technology for their client’s physical and digital artifacts.

Examples include Ghost’s immersive touring museum experience, virtual museums with limited-edition collectibles like the Metallica Black Box and the Def Leppard Vault, and recently launched experiences for Bon Jovi and Motley Crue.