Ultimate Guide to Social Media Image & Video Sizes for Musicians (2025 Update)
Whether its pitching a new release or selling tickets to a show, most music marketing now happens on social media. This Ultimate Guide to Social Media Image Sizes for Musicians will help you put together the right assets.
Ultimate Guide to Social Media Image & Video Sizes for Musicians
Why Image & Video Formatting Matters for Musicians
When you’re promoting a show, single, or tour, visuals grab attention long before people hit “play.” Each social media platform has its own recommended sizes, and optimizing for those ensures:
- Crisp, professional presentation
- No cropped-out details on posters or dates
- Faster engagement thanks to optimized load times
- Better reach and algorithm performance
A well-formatted poster can be the difference between a packed venue and an empty room.
Correct Social Media Image Sizes for Musicians 2025
Here are the latest recommended formats to make your gig posters, album covers, and promo shots stand out:
- Profile Picture: 320 × 320 px
- Feed Image: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)
- Stories/Reels: 1080 × 1920 px
- Video Length: Reels up to 90 seconds; Stories up to 60 seconds per clip
Pro Tip: Design your poster vertically for Reels and Stories to maximize mobile screen space.
- Profile Picture: 170 × 170 px
- Cover Photo (Page): 1200 × 628 px (desktop) or 820 × 360 px (mobile safe zone)
- Event Cover: 1200 × 628 px
- Shared Image: 1200 × 630 px
- Video Uploads: 1080p (16:9 or 9:16 aspect ratio)
Pro Tip: When sharing a gig event, upload your artwork as the event cover image and tag the venue to boost cross-promotion.
X (Twitter)
- Profile Photo: 400 × 400 px
- Header Image: 1500 × 500 px
- In-Feed Image: 1200 × 675 px
Pro Tip: Avoid putting crucial text (like show dates) too close to the top or bottom; headers crop differently on desktop vs mobile.
YouTube
- Channel Icon: 800 × 800 px
- Channel Banner: 2560 × 1440 px (safe zone: 1546 × 423 px)
- Video Thumbnail: 1280 × 720 px
- Video Format: 16:9 ratio, at least 1080p
Pro Tip: Use consistent fonts and colors on thumbnails to build your artist brand.
TikTok
- Profile Photo: 200 × 200 px
- Video Dimensions: 1080 × 1920 px
- Video Length: Up to 3 minutes
Pro Tip: Add a call-to-action in your captions—like “Catch us live at [Venue Name] this Friday!”—to direct fans from digital to real life.
Quick Checklist for Every Post
Before you share your next gig announcement, double-check:
✅ Poster sized at 1080×1350 px
✅ Profile photos up to date on all platforms
✅ Short video teaser formatted for vertical video
✅ Hashtags and location tags ready
Final Thoughts
Social media is your digital stage. Using the correct formats and sizes ensures your visuals look polished everywhere—from your fans’ phones to the venue’s event pages.
Read Part 2 of the Ultimate Guide to Social Media Image Sizes for Musicians where we dive into Best Practices To Share Marketing Assets with Venues and Fans.”
Bruce Houghton is Founder & Editor of Hypebot, Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of Skyline Artists.
“Ultimate Guide to Social Media Image Sizes for Musicians” first appeared on Hypebot.com.
