Best Practices To Share Marketing Assets with Venues and Fans
Promoting a show doesn’t stop with posting on social media. The way you share your marketing assets with venues and fans can make all the difference in turnout, engagement, and long-term relationships.
Best Practices To Share Marketing Assets with Venues and Fans
In the Ultimate Guide to Social Media Image & Video Sizes for Musicians (2025 Update) we looked at what you need to create to market a show or release properly. In this post, we’ll cover the best practices for sharing your visuals, press kits, and announcements to make life easier for venues—and help you grow your audience faster.
Best Practices for Sharing Marketing Assets with Venues
Venues often request high-quality assets to include in their event marketing. Here’s how to make their job easier (and yours more professional):
1. Create a “Press Kit” Folder
Include:
- High-resolution logo (PNG)
- Promo photo (landscape & portrait)
- Gig poster (in 1080×1350 for social + printable PDF)
- Short artist bio (50–100 words)
- Links to your socials and music
2. Use Cloud Sharing
Share a Google Drive, Dropbox, or OneDrive link labeled clearly, e.g.,BandName_PressKit_Oct2025.zip
3. Add Captions or Suggested Text
Venues appreciate when you include pre-written social media captions they can copy and paste. Example:
“Don’t miss [Band Name] live at [Venue Name] this Friday at 8 PM! 🎶 Tickets: [link]”
4. Tag Each Other
When the venue posts, share their post and tag them back. This strengthens relationships and broadens your reach to their local following.
Engaging Fans with Visuals
Once your images are correctly formatted, make sure they connect. Visuals are powerful, but engagement drives results.
- Post Early and Often: Announce gigs at least 3–4 weeks in advance.
- Use Behind-the-Scenes Clips: Rehearsal moments or soundchecks feel authentic.
- Add Text Overlays: Use your brand font and colors for consistency.
- Include Clear CTAs: “Tickets on sale now!” or “Share this post if you’re coming!”
Your fans are your street team—make sharing easy and fun.
Quick Checklist for Every Show
Before you send your next gig materials, double-check:
✅ Press kit link updated
✅ High-quality images formatted for each platform
✅ Captions ready to copy
✅ Venue tagged and co-hosted
✅ Hashtags consistent
🎶 Final Thoughts
By sharing properly formatted visuals and marketing assets with clear messaging, you make it simple for venues to promote your show—and for fans to get excited.
Consistency, clarity, and collaboration go a long way toward filling every venue you play.
ALSO READ: Ultimate Guide to Social Media Image & Video Sizes for Musicians (2025 Update)
Bruce Houghton is Founder & Editor of Hypebot, Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of Skyline Artists.
“Best Practices To Share Marketing Assets with Venues and Fans” first appeared on Hypebot.com
