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# One Band’s Actual Promo Strategy: Takeover iTunes, Make Fun Of Your Music Collection [VIDEO]
- URL: https://www.hypebot.com/a-bands-real-promo-strategy-takeover-itunes-make-fun-of-your-music-collection-video/
- Published: 2011-04-19T11:43:00.000Z
- Updated: 2011-04-19T11:43:00.000Z
- Description: UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY. That's the headline on YouTube and that's pretty much the some total of the marketing strategy of French. Continue reading [https://www.hypebot.com/hypebot/2011/04/a-bands-real-promo-strategy-takeover-itunes-make-fun-of-yo
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.adweek.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e610cc3d0970c-200wi "image from www.adweek.com")](http://www.adweek.com/files/imagecache/node-blog/blogs/parisians-itunes.jpg?ref=hypebot.com)

UNLEASH THE PARISIANS AND LET THEM MESS WITH YOUR FAVORITE BANDS. DIGITALLY. That's the headline on YouTube and that's pretty much the some total of the marketing strategy of French band [The Parisians](http://www.theparisians.com/?ref=hypebot.com). Here's how it works: download 18 specially created covers into your iTunes, turn on the screen saver, they make fun of the covers next to them. Sounds confusing and stupid? **Watch the video:**