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# A simple guide to DIY marketing for independent artists and producers
- URL: https://www.hypebot.com/a-simple-guide-to-diy-marketing-for-independent-artists-and-producers/
- Published: 2021-08-23T14:10:00.000Z
- Updated: 2021-08-23T13:35:13.000Z
- Description: Here, we offer a comprehensive guide to the independent artists and producers out there, detailing how translate social media engagement into an actual revenue-generating fanbase. Guest post by Chris Carvalho. Continue reading [https://www.hypebot.com/hypebot/2021/08/a-simple-guide-to-diy-marketing-
- Author: admin
- Tags: DIY Advice & Tips, Music Marketing, Social Media, fanbase, #wp, #wp-post, #Import 2026-01-21 09:48

Here, we offer a comprehensive guide to the independent artists and producers out there, detailing how translate social media engagement into an actual revenue-generating fanbase.

*Guest post by *Chris Carvalho* of [*Unlock Your Sound*](https://unlockyoursound.com/?ref=hypebot.com)*

If you are an independent music artist, you have probably tried loads of different social media tactics and found that nothing really affects the long tail.

You might be getting loads of likes and streams, but struggle to actually sell anything.

That’s because people don’t go on social media to buy things, they go on to mindlessly scroll and escape.

This is why it’s important to not only garner the attention of your audience, but to capture and nurture it too.

This article aims to help you build a working marketing funnel so you can build a fanbase to market to *directly*.

## 6 steps to build your working marketing funnel

1. Create Mailchimp account
2. Create folder for online files
3. Set up welcome email with link to folder
4. Create a call-to-action
5. Promote
6. Cultivate

## Tools that will be used

**Mailchimp**

This is email marketing software.

This is where you collect the names and emails of your fans, and where you create email campaigns.

**Dropbox / Google Drive**

A place to host the files that will go out to your subscribers.

**Canva**

Using [Canva.com](https://www.canva.com/?ref=hypebot.com) you can create graphics, PDFs, presentations and much more.

## The Marketing Funnel

Use the [funnel concept](https://unlockyoursound.com/marketing-funnels/?ref=hypebot.com) to break down your audience

**Followers**

These are the people who follow you on social media but casually consume your content on their feeds.

![Filtering and data analysis funnel icon for digital marketing, music industry analytics, or online media insights.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/08/funnel-155119_960_720.png)

**Subscribers**

The people who opt-in to hear more about you over email.

A Mailchimp sign-up page will be where you capture them.

**Customers (Fans)**

The segment of your subscribers who open every email, click every link, and buy your merch and music.

## The Offer

**Free download**

This is the offer you promote to your audience to incentivise them to sign up.

Use a good call-to-action on your content output.

Example.

***Click the link in bio to download my latest single, PDF liners notes, a lyric sheet and more for FREE***

On subscription, an automated email will deliver them the download link as well as links to follow you on platforms.

**Follow links**

The automated welcome email will contain links to follow you on:

Bandcamp

Spotify

Apple Music

Youtube

Socials

…and links to sell merch (e.g. Teespring)

**Sales**

You may also choose to include links where your subscribers can spend money with you.

This might take the form of premium releases, merch, or subscriptions like [Patreon](https://youtu.be/4JgEDbzfg%5Fg?ref=hypebot.com).

## Mailchimp

**Create Mailchimp account**

Mailchimp is email marketing software. Here you’ll create sign-up forms, collect emails, and create nicely formatted messages to send to your audience.

**Set up Welcome Email**

This is the email that will go out to them when they subscribe to your list.

Personalise it and thank them. This is where you will include the link to the download folder and calls-to-action to follow you everywhere.

**Engage**

Create campaigns (emails) to captivate your audience with updates, stories, and exclusive content.

## Nurture your audience

**Tell stories**

Storytelling IS marketing. Keep your audience updated with what’s going on. You could even do a wrap-up of the content you posted on social media through the week.

**Invite to exclusive events**

Youtube livestreams

Zoom Q&A sessions

**Sell things**

Directly promote your music releases and sell merch to your fans.

## That’s it!

The goal of this document is to help you build out an effective marketing funnel and build your own audience.

If you have any questions, feel free to comment below.

***Christopher Carvalho runs*** [***Unlock Your Sound***](https://unlockyoursound.com/?ref=hypebot.com) ***out of the UK helping independent artists create and release their music.***