> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # A Ticket Resale Marketplace Just Wrote Its Own Rulebook — and Dared the Industry to Sign It - URL: https://www.hypebot.com/a-ticket-resale-marketplace-just-wrote-its-own-rulebook-and-dared-the-industry-to-sign-it/ - Published: 2026-11-04T12:15:51.000Z - Updated: 2026-11-04T12:15:51.000Z - Description: Changed Plans just published a US "code of practice" for fan-to-fan ticket resale — modeled on the UK’s STAR standard and open for industry players to sign. - Author: Hypebot Editorial Desk - Tags: Live & Ticketing, concert tickets, secondary ticketing, tickets, Tech Stories, #trending, StubHub [**Changed Plans**](http://myplanschanged.com/?ref=hypebot.com), the face-value ticket exchange out of San Diego, dropped something daring this week: **a code of practice** — an actual ethical standard, nine commitments long, that the company is now holding *itself* to and inviting competitors to adopt too. It's an actual dare. In the UK, resale operates under STAR’s Code of Practice — a real, published standard that fans, venues, and marketplaces can all point to. In the US? Nothing. No equivalent body, no equivalent code. So Changed Plans built one, modeled on STAR’s, and [put it online](https://myplanschanged.com/?ref=hypebot.com#code) for anyone to sign. The nine commitments include things that sound almost quaint by secondary-market standards: - **Face value, always visible, never exceeded.** No markup, no “market pricing,” no surge. - **No speculative listings.** You can’t list a ticket you don’t actually hold — it has to be transferred and verified first. - **Buyer money sits in escrow** until that verification happens. - **Burned buyers get made whole.** Invalid ticket = full refund, not a chatbot apology. - **A real human handles disputes**, with a published standard and a two-business-day answer. Changed Plans itself is a small, scrappy operation — fan-to-fan resale for last-minute tickets, working venue-by-venue with independents, charging a flat 14% buyer fee with the first transaction free. This isn’t a company with the scale to force change on its own. The code is clearly designed to be bigger than the company that wrote it. ![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/2026/11/Screenshot-2026-11-04-at-11.45.17---AM.png) ***+Read more:*** [*"The Bots Are Winning. Now Concerts Are Getting Canceled."*](https://www.hypebot.com/the-bots-are-winning-now-concerts-are-getting-canceled/) ## **Why this matters to us (read: you.)** We’ve made no secret of how we feel about the [StubHub](https://www.hypebot.com/tag/stubhub/) model of ticketing — dynamic markups that turn a $45 show into a $300 one, speculative listings for tickets that don’t exist yet, “fees” that appear at checkout like a jump scare, and a dispute process that functionally doesn’t exist until a chargeback forces the issue. That model treats the fan as a margin to be extracted, not a person who wanted to see a show. What’s notable about the Changed Plans Code isn’t that one small company promises to behave well — plenty of marketplaces make soft promises in their About pages. It’s that they’ve made the promise *falsifiable*. A published code with specific, checkable commitments is a thing a venue can hold a partner to, a thing a journalist can audit, a thing a fan can point to when something goes wrong. That’s a meaningfully different posture than “trust us.” Is this self-regulation instead of the actual regulation a lot of us think this industry needs? Sure. A voluntary code with one founding signatory isn’t a law, and nothing stops a company from quietly not renewing its commitment later. But a real, specific standard that others can be measured against — and pressured to adopt — is a genuine new tool in an industry that’s mostly had vibes and lawsuits. ## **What this means for artists and their teams** A few things worth doing with this news, not just reading it: 1. **Ask your ticketing partner where they stand.** If your current provider or any resale partner you work with has no public resale policy at all, this is a useful benchmark to put in front of them — “would you sign something like this?” is a fair question to start asking. 2. **Point fans toward capped resale explicitly**, in your official resale language on tour pages and socials. A lot of fans default to StubHub/SeatGeek simply because it’s the first result — a direct, named alternative in your own channels changes that default. 3. **Read the actual nine commitments** before citing this anywhere — especially the “only tickets held” and “money held in escrow” pieces. Those are the two that actually prevent the worst fan experiences (buying a ticket that turns out to be fake or never materializes), and they’re the two worth asking *any* resale partner about, Changed Plans or otherwise. 4. **Watch who else signs.** The real test of a code like this isn’t the founding signatory — it’s whether a venue, a festival, or a competing marketplace puts their name on it in the next few months. That’s the signal worth tracking, not this launch. [Changed Plans](http://myplanschanged.com/?ref=hypebot.com) isn’t claiming to be STAR, and it’s explicit that it isn’t affiliated with the UK body. What it’s claiming is that a standard like this *should* exist here, and that somebody had to go first. Worth watching whether anyone follows. ***+Read more:*** [*"Concert Tickets Are Apparently the New Airline Miles"*](https://www.hypebot.com/concert-tickets-are-apparently-the-new-airline-miles/) --- ## Hypebot Essential news & insights for artists and live music pros. 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