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# A Look At Joan Jett’s D.I.Y. Career
- URL: https://www.hypebot.com/a_look_at_joan_/
- Published: 2007-01-03T18:11:00.000Z
- Updated: 2007-01-03T18:11:00.000Z
- Description: When rocker Joan Jett began her solo career she was turned down by every major record label at a time when there were two dozen of them. So long before. Continue reading [https://www.hypebot.com/hypebot/2007/01/a_look_at_joan_.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

When rocker Joan Jett began her solo career she was  
turned down by every major record label at a time when there were two dozen of  
them. So long before D.I.Y. was cool, Jett and business/songwriting partner and producer Kenny Laguna set  
out to form their own record company, manufacturing albums and selling them out  
of the trunk of Kenny’s 1976 Cadillac Coupe DeVille. The Caddy also served as a  
touring vehicle for the band and the first ‘office’ of their company Blackheart Records. A new short film  
takes a look at this journey.