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# A Look Inside How Musictoday Is Changing The Music Business
- URL: https://www.hypebot.com/a_look_inside_h/
- Published: 2007-01-16T12:42:32.000Z
- Updated: 2007-01-16T12:42:32.000Z
- Description: I’ve been a huge fan of Musictoday for years. Their fan ticketing and merchandise fulfillment services as well as how they mine data are helping hundreds of mostly major label. Continue reading [https://www.hypebot.com/hypebot/2007/01/a_look_inside_h.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

I’ve been a huge fan of [Musictoday](http://www.musictoday.com/?ref=hypebot.com)  
for years. Their fan ticketing and merchandise

[![Musictoday_1](https://hypebot.typepad.com/hypebot/images/musictoday_1.gif "Musictoday_1")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/musictoday%5F1.gif&ref=hypebot.com)

fulfillment services as well as how they mine data are helping hundreds of mostly major label bands to

[![Musictoday](https://hypebot.typepad.com/hypebot/images/musictoday.gif "Musictoday")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/musictoday.gif&ref=hypebot.com)

  
strengthen their relationship with their fans. In the coming months, we’ll be

[![Concertcrowd_8](https://hypebot.typepad.com/hypebot/images/concertcrowd_8.jpg "Concertcrowd_8")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/concertcrowd%5F8.jpg&ref=hypebot.com)

  
seeing more service providers like Musictoday who empower bands to take control of their own revenue streams as well as understand that the fan is a consumer who deserves to be nurtured.

Now [Fast Company ](http://www.fastcompany.com/?ref=hypebot.com)Magazine takes an in depth look at Musictoday:

> "(Johnny Legend’s)*Get Lifted* may have sold 3 million copies, but Legend  
> didn’t own those sales data, so he had no way of contacting those fans.  
> When people join his new (Musictoday) club, they provide demographic information,  
> which he hopes to build a business around. "You need to know who those  
> people are, where they’re from," Legend says. "What if you could find  
> out what other products they like to buy? You might use that  
> information to approach other brands–clothing and car companies that  
> want to cater to the same market."  
>  
> "Legend pauses, reins in his inner consultant. "But if I don’t make  
> good music, none of this stuff is going to work. I never forget that." ([more](http://www.fastcompany.com/subscr/112/open%5Ffeatures-waybehindthemusic.html?ref=hypebot.com))

**View a slide show of how Musictoday works [here](http://www.fastcompany.com/slideshow/slideviewer.cgi?list=musictoday&refresh=15&ref=hypebot.com).**