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# A Punk Rock View Of The Apple / U2 Alliance
- URL: https://www.hypebot.com/a_punk_rock_vie/
- Published: 2004-10-22T16:04:31.000Z
- Updated: 2004-10-22T16:04:31.000Z
- Description: The punk view of the U2 / Apple Alliance from indy/punk site Aversion.com : U2 SELLS OUT TO APPLE “Being a progressive, socially conscious band just doesn’t pay the bills. Continue reading [https://www.hypebot.com/hypebot/2004/10/a_punk_rock_vie.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

The punk view of the U2 / Apple Alliance from indy/punk site [Aversion.com](http://www.aversion.com/?ref=hypebot.com) :

**U2 SELLS OUT TO APPLE**

[![U2_1](https://hypebot.typepad.com/hypebot/images/u2_1.jpg "U2_1")](http://hypebot.typepad.com/photos/uncategorized/u2%5F1.jpg?ref=hypebot.com)

“Being a progressive, socially conscious band just doesn’t pay the bills like it used to: U2 is set to announce a major partnering with Apple Computers.

Warning: If U2’s decision to let Apple use its most recent single, “Vertigo” in its iPod ads leaves a bad taste in your mouth, just stop reading here.

The act announced it will release a special U2 edition iPod, which will come preloaded with its upcoming album How To Dismantle an Atomic Bomb and a smattering of hits. The act has also formatted its first single from the album to tie into Apple’s iPod marketing campaign.”