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# “Ad-Funded” Music? Try “Ad-Fun” Music.
- URL: https://www.hypebot.com/ad-funded-music-try-ad-fun-music/
- Published: 2011-03-04T13:00:00.000Z
- Updated: 2011-03-04T13:00:00.000Z
- Description: Usually when we think about the ads fans will endure when Spotify launches in the U.S., we think of boring, intrusive ones. Mazda has started a new campaign wherein if. Continue reading [https://www.hypebot.com/hypebot/2011/03/ad-funded-music-try-ad-fun-music.html]
- Author: admin
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from photocompetition.upclive.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e867db447970d-150wi "image from photocompetition.upclive.com")](http://photocompetition.upclive.com/original/406238/sideways/drift%5Fdrifting%5Fbmw%5Fbokiem.jpg?ref=hypebot.com)

[](http://photocompetition.upclive.com/original/406238/sideways/drift%5Fdrifting%5Fbmw%5Fbokiem.jpg?ref=hypebot.com)

Usually when we think about the ads fans will endure when Spotify launches in the U.S., we think of boring, intrusive ones. Mazda has started a new campaign wherein if listeners click on the ad, they're greeted with the chance to drift with a car at high-speeds and Parallel Park like a mad person. It just goes to show that even ads in a music service can be fun and engaging if executed properly.

In-ad games aren't new, but this one looks neat. There are more than a few versions of the Mazda ad, but you can watch the parking one play out **below**:

(via [Cream](http://blog.creamglobal.com/right%5Fbrain%5Fleft%5Fbrain/2011/03/in-banner-gaming-spotify-boy-racers.html?ref=hypebot.com))