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# Agency Wars: Prinz, Wheeler Exit United For ICM
- URL: https://www.hypebot.com/agency-wars-prinz-wheeler-exit-united-for-icm/
- Published: 2015-04-07T09:30:44.000Z
- Updated: 2015-04-07T09:30:44.000Z
- Description: The booking agency deck is getting a major reshuffle. 10 agents exited CAA for United Talent followed by a bevy of lawsuits. The Agency Group launched a comedy division; and. Continue reading [https://www.hypebot.com/hypebot/2015/04/agency-wars-prinz-wheeler-exit-united-for-icm.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, American Eagle Outfitters, Ariana Grande, Artist, Bob Seger, Celine Dion, Hall & Oates, ICM Partners, Jimmy Fallon, Steve Levine, The Tonight Show, #wp, #wp-post, #Import 2026-01-21 10:28

[![Icmpartnerslogo__121210185758](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb081805d9970d-150wi "Icmpartnerslogo__121210185758")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb081805d9970d-popup?ref=hypebot.com)The **booking agency** deck is getting a major reshuffle. **10 agents exited CAA** for **United Talent** followed by a bevy of lawsuits. **The Agency Group** launched a comedy division; and now the backbone of **United's music division has left for ICM**.

[![united talent](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0fdad71970c-150wi "united talent")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0fdad71970c-popup?ref=hypebot.com)

Rob Prinz, formerly the head of Music/Personal Appearances at United Talent, has joined ICM Partners, where he will serve along with Steve Levine as Co-Head of Worldwide Concerts.

“I am incredibly proud to bring in Rob as a partner,” said Levine in press statement. “His leadership, senior relationships in the industry, and diverse list of iconic clients are a perfect fit for us. We’ve been enjoying a tremendous period of growth in our touring business, and I’m thrilled to have Rob and Nikki on board to keep that momentum going.”

Prinz began his career at the William Morris Agency in New York, where he ultimately headed up the agency's east coast contemporary music operation. Prinz also spent tenures at both Creative Artist Agency and United Talent, where he worked with artists such as Stevie Wonder, Barbara Streisand and Bon Jovi.

Also joining ICM Partners from UTA is veteran agent Nikki Wheeler.

Wheeler started in the industry at CAA 18 years ago. In addition to representing music and comedy talent, she has oversaw music initiatives for corporate clients including Amazon and American Eagle Outfitters.

Prinz and Wheeler bring with them a roster that include artists such as Celine Dion, Daryl Hall & John Oates, John Hiatt, Bob Seger & the Silver Bullet Band, Jerry Seinfeld and Rick Springfield, along with many other contemporary music performers and comedians.

“Nikki and I are extremely excited to be joining Steve, Mark and the entire ICM Partners team. Steve and I have been friends for years, and the chance to work alongside him and the concerts group’s extraordinary artists in music and comedy is energizing,” Prinz said. *– via [CelebrityAccess](http://www.celebrityaccess.com/?ref=hypebot.com)*

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