> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Ahead Of Today’s iPhone 8 Announcement, Apple Music Finally Gains Traction With iOS Users
- URL: https://www.hypebot.com/ahead-of-iphone-8-announcement-apple-music-gains-traction-with-ios-users/
- Published: 2017-09-12T04:05:00.000Z
- Updated: 2017-09-12T04:05:00.000Z
- Description: We'll be covering today's iPhone 8 announcement live on Twitter, in part because there are several interesting music related announcement rumors that we're hearing about Apple Music and iTunes. Whatever is. Continue reading [https://www.hypebot.com/hypebot/2017/09/ahead-of-iphone-8-announcement-app
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Tech, Streaming, App Store (iOS), Apple Inc., Apple Music, Google Play Music, ICloud, Initial public offering, IOS, IPhone, OneDrive, OS X, Spotify, Subscription business model, Universal Music Group, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![apple](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c28577970d-120wi "apple")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c28577970d-popup?ref=hypebot.com)We'll be covering today's iPhone 8 announcement live on [Twitter](http://www.twitter.com/hypebot?ref=hypebot.com), in part because there are several interesting music related announcement rumors that we're hearing about Apple Music and iTunes. Whatever is revealed, it's clear that Apple's music streamer is finally gaining traction with its core audience.

*\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_*

*[![image from static1.businessinsider.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c14410970d-350wi "image from static1.businessinsider.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09c14410970d-popup?ref=hypebot.com)* 

*By analyst *Russ Crupnick* of *[MusicWatch](http://www.musicwatchinc.com/blog/while-world-awaits-iphone-8-apple-music-gains-traction-with-ios-users/?ref=hypebot.com)**September 12 is expected to bring us the latest iPhone; for those of us who use them it is difficult to recall a time without one. While the iPhone celebrates its tenth birthday in style, Apple Music is making strides among iOS users. Apple Music is the most popular paid music subscription service among iOS users.

[![image from www.musicwatchinc.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c91e0bfe970b-500wi "image from www.musicwatchinc.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c91e0bfe970b-popup?ref=hypebot.com)

During the first six months of 2017, one in five iOS users listened to Apple Music (21 percent), up from 13 percent in the first six months of 2016\. Apple Music edged out Spotify Premium for the title of most used, although both saw significant listener gains in 2017\. Both services are benefitting from the overall growth in paid music subscribers in the US.

[![image from www.musicwatchinc.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2a87528970c-500wi "image from www.musicwatchinc.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2a87528970c-popup?ref=hypebot.com)

Spotify Premium still dominates the chart for share of listening among iOS users. Spotify users on the iOS platform spend 40 percent more time listening to music. Apple Music comes in a respectable second.

More iOS users are listening to Apple Music, but engagement with Spotify Premium is stronger. Apple Music has an opportunity to improve usage those new listeners, and surely the new iPhone will help.

Related articles

[![](http://i.zemanta.com/AV5cq3N4-fGRp8gKCNeF_80_80.jpg)](https://www.hypebot.com/am-frief-apple-music-cuts-new-wmg-deal-spotify-hulu-partner-makers-holt-to-head-spotify-video-more/)[AM BRIEF: Apple Music Cuts New WMG Deal – Spotify Hulu Partner – Maker's Holt To Head Spotify Video – More – hypebot](https://www.hypebot.com/am-frief-apple-music-cuts-new-wmg-deal-spotify-hulu-partner-makers-holt-to-head-spotify-video-more/)

[![](http://i.zemanta.com/380377247_80_80.jpg)](https://www.fastcompany.com/40461004/shocker-despacito-is-spotifys-most-streamed-song-of-the-summer?partner=feedburner&ref=hypebot.com)[Shocker: "Despacito" is Spotify's most-streamed song of the summer](https://www.fastcompany.com/40461004/shocker-despacito-is-spotifys-most-streamed-song-of-the-summer?partner=feedburner&ref=hypebot.com)

[![](http://i.zemanta.com/380187099_80_80.jpg)](http://www.telegraph.co.uk/technology/0/move-spotify-playlists-apple-music/?ref=hypebot.com)[How to move your Spotify playlists to Apple Music](http://www.telegraph.co.uk/technology/0/move-spotify-playlists-apple-music/?ref=hypebot.com)

[![](http://i.zemanta.com/379974352_80_80.jpg)](http://www.businessinsider.com/spotify-has-almost-twice-as-many-subscribers-as-apple-music-2017-8?ref=hypebot.com)[Spotify has almost twice as many subscribers as Apple Music](http://www.businessinsider.com/spotify-has-almost-twice-as-many-subscribers-as-apple-music-2017-8?ref=hypebot.com)

[![](http://i.zemanta.com/noimg_80_80_80.jpg)](http://www.ibtimes.com/spotify-ipo-sec-looking-streaming-services-planned-direct-listing-2581035?ref=hypebot.com)[Spotify IPO: SEC Looking Into Streaming Service's Planned Direct Listing](http://www.ibtimes.com/spotify-ipo-sec-looking-streaming-services-planned-direct-listing-2581035?ref=hypebot.com)

[![](http://i.zemanta.com/379965268_80_80.jpg)](http://www.businessinsider.com/spotify-reaches-new-subscriber-milestone-2017-8?ref=hypebot.com)[Spotify has reached a new subscriber milestone – and there's no sign of slowing down](http://www.businessinsider.com/spotify-reaches-new-subscriber-milestone-2017-8?ref=hypebot.com)

[![](http://i.zemanta.com/379973393_80_80.jpg)](http://www.businessinsider.com/sales-from-apples-service-business-is-second-only-to-the-iphone-2017-8?ref=hypebot.com)[One chart shows Apple's service business quietly rising to the top (AAPL)](http://www.businessinsider.com/sales-from-apples-service-business-is-second-only-to-the-iphone-2017-8?ref=hypebot.com)

[![](http://i.zemanta.com/AVoak6l4A73bpASWP5BV_80_80.jpg)](https://www.sovrn.com/blog/ad-blocking-mistake-publishers-making/?ref=hypebot.com)[The Number One Ad Blocking Mistake Publishers Are Making](https://www.sovrn.com/blog/ad-blocking-mistake-publishers-making/?ref=hypebot.com)

[![](http://i.zemanta.com/AVBctI8isMwOANLXQE7__80_80.jpg)](http://blog.turbotax.intuit.com/turbotax-news/turbotax-mobile-apps-the-power-is-in-your-hands-to-keep-more-of-your-hard-earned-money-13597/?ref=hypebot.com)[TurboTax Mobile Apps: The power is in your hands to keep more of your hard-earned money](http://blog.turbotax.intuit.com/turbotax-news/turbotax-mobile-apps-the-power-is-in-your-hands-to-keep-more-of-your-hard-earned-money-13597/?ref=hypebot.com)

[![](http://i.zemanta.com/AVoait_jhrquzSebvXS9_80_80.jpg)](https://www.sovrn.com/blog/heres-what-you-missed-at-independent-x-influential-2015/?ref=hypebot.com)[Here's What You Missed at Independent x Influential 2015](https://www.sovrn.com/blog/heres-what-you-missed-at-independent-x-influential-2015/?ref=hypebot.com)