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# All The Music Announcements From Tuesday’s #AppleEvent [UPDATED]
- URL: https://www.hypebot.com/all-important-music-announcements-from-todays-appleevent/
- Published: 2017-09-13T08:18:00.000Z
- Updated: 2017-09-13T08:18:00.000Z
- Description: [UPDATED] There were no major Apple Music announcements or Beats hardware launches at today's Apple launch event. But there were a number of important announcements about how music is consumed. Continue reading [https://www.hypebot.com/hypebot/2017/09/all-important-music-announcements-from-todays-a
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Tech, Streaming, Apple Inc., Apple Pay, Apple Store, Apple Watch, Augmented reality, Google, IMessage, IOS, IPad, IPhone, Microsoft, Microsoft HoloLens, Microsoft Windows, The Walt Disney Company, WatchOS, #wp, #wp-post, #Import 2026-01-21 10:05

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c91f69f8970b-200wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c91f69f8970b-popup?ref=hypebot.com)\[UPDATED\] There were no major Apple Music announcements or Beats hardware launches at today's Apple launch event. But there were a number of important announcements about how music is consumed and shared across Apple devices.**Music And Other Related Announcements From Today's Apple Event** 
- Apple is renaming its retail stores “Apple Town Squares” with greater emphasis on classes, workshops
- Apple Watch OS4 has "completely revamped music experience" via cellular built in to new watches. Available 9/19\. No details offered.
- 40 millions songs available via Apple Music on new the new Apple Watch. (Won't this be as annoying as walking around playing an AM radio?)
- Apple is bringing Augmented Reality to the iPhone8\. (Gaming is the first example, but so much is possible.)
- After the announcement, Apple released and updated and streamlined iTunes 12.7 with new social features

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