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# All or Nothing: How to Ensure Release Campaigns Live Up to Their True Potential
- URL: https://www.hypebot.com/all-or-nothing-how-to-ensure-release-campaigns-live-up-to-their-true-potential/
- Published: 2013-07-24T09:23:41.000Z
- Updated: 2013-07-24T09:23:41.000Z
- Description: When planning your marketing and release campaign for new music, a tour, etc., you need to clearly define your strategy. If you’re not committed, fans may not feel as inclined. Continue reading [https://www.hypebot.com/hypebot/2013/07/all-or-nothing-how-to-ensure-release-campaigns-live-up-to-their-t
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, album launch, album release, Arts and Entertainment, brand, business, campaign, Consulting, Music Marketing, Marketing and Advertising, Marketing Strategy, music, musician, Natalie Cheng, plan, potential, Sari Delmar, strategy, #wp, #wp-post, #Import 2026-01-21 10:43

[![Sitonfence-650x425](http://hypebot.typepad.com/.a/6a00d83451b36c69e20191045ea96c970c-150wi "Sitonfence-650x425")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20191045ea96c970c-popup?ref=hypebot.com)

When planning your marketing and release campaign for new music, a tour, etc., you need to clearly define your strategy. If you’re not committed, fans may not feel as inclined to come to your show. On [Music Think Tank](http://www.musicthinktank.com/blog/all-or-nothing-how-to-ensure-release-campaigns-live-up-to-th.html?ref=hypebot.com), **Sari Delmar** tells a story of what happens when musicians are committed to the marketing strategy and explains how musicians can ensure that release campaigns will live up to their true potential. Do you have your own stories to share?

“Too many projects and great ideas are **not given the attitude they deserve** and they die in the process along with your reputation and brand credibility.” ([Read On](http://www.musicthinktank.com/blog/all-or-nothing-how-to-ensure-release-campaigns-live-up-to-th.html?ref=hypebot.com))

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