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# Amanda Palmer: $15,000 In Merch Sold 90 Sec.
- URL: https://www.hypebot.com/amanda-palmer-makes-15000-in-90-seconds/
- Published: 2010-07-22T11:37:00.000Z
- Updated: 2010-07-22T11:37:00.000Z
- Description: Yesterday marked the release of Amanda Palmer Performs the Popular Hits of Radiohead on Her Magical Ukulele. Reports from bandcamp indicate that this event "less resembled a record release than. Continue reading [https://www.hypebot.com/hypebot/2010/07/amanda-palmer-makes-15000-in-90-seconds.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

Yesterday marked the release of [**Amanda Palmer Performs the Popular Hits of Radiohead on Her Magical Ukulele**](http://music.amandapalmer.net/album/amanda-palmer-performs-the-popular-hits-of-radiohead-on-her-magical-ukulele?ref=hypebot.com). Reports from [bandcamp](http://blog.bandcamp.com/2010/07/21/fan-feeding-frenzy-afps-new-ep-ftw/?ref=hypebot.com) indicate that this event "**less resembled a record release** than a coordinated strike of ravenous piranha." Why? Because in one *90 second period*, her fanbase snapped up **$15,000 in music and merch**. That's why. From there on out: 4,000 digital EPs were sold, the vinyl sold out, most of the **high end packages** disappeared in minutes, and it looks like every other package will be gone in a matter of days. Miss Palmer's "**go-to**" digital strategist **Sean Francis** had these things to say: 

"I

[![piranha-eat-cows-1](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4095/4817654416_03c6530462_m.jpg "piranha-eat-cows-1")](http://www.flickr.com/photos/23641367@N08/4817654416/?ref=hypebot.com)

t was important for us to do this in as close to a **DIY manner as** 
**possible**. If we were just using **iTunes**, we couldn’t be **doing tie-ins** 
with physical product, monitoring our stats (live), and **helping people** 
**in real-time** when they have a question regarding the service. Being able  
to do **all of those things** and **having such a transparent format** in which  
to do it has been a dream come true. We all buy stuff on the iTunes  
store – or AmazonMP3 or whatever – but **it’s not THE way artists should** 
**be connecting to fans**, and it’s certainly not the way someone is going  
to capture the most revenue on a new release

." [Read more](http://blog.bandcamp.com/2010/07/21/fan-feeding-frenzy-afps-new-ep-ftw/?ref=hypebot.com).