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# Amazon Music, Live Nation to turn +44 playlist brand into live shows
- URL: https://www.hypebot.com/amazon-music-live-nation-to-turn-44-playlist-brand-into-live-shows/
- Published: 2022-12-14T13:24:20.000Z
- Updated: 2022-12-14T13:25:53.000Z
- Description: Amazon Music has entered into an agreement with Live Nation Entertainment to extend its Black music playlist brand, +44, into live events. The first shows will take place on February. Continue reading [https://www.hypebot.com/hypebot/2022/12/amazon-music-live-nation-to-turn-44-playlist-brand-into-li
- Author: Alana Bonilla
- Tags: Music Business, Amazon, Live Nation, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Amazon Music has entered into an agreement with Live Nation Entertainment to extend its Black music playlist brand, +44, into live events. The first shows will take place on February 22 at London’s Lafayette, with performances by **JAE5** and special guests.

*by [*Stacy Simons Santos*](https://celebrityaccess.com/author/stacy/?type=author&ref=hypebot.com) from [Celebrity Access](https://celebrityaccess.com/2022/12/12/amazon-music-partners-with-live-nation-extending-44-playlist-brand-to-live-shows/?ref=hypebot.com)*

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**Laura Lukanz, Amazon Head of the UK and ANZ Music Industry**, said:

*“It’s a natural evolution to extend the +44 brand with a series of live performances from the artists who are championed every single day on the service. +44 is making artist-to-fan connections everywhere you look, whether that’s the +44 stage at Notting Hill Carnival, an intimate masterclass with Stormzy or a fan meet and greet and live stream with Central Cee.”*

Amazon launched the +44 brand in 2020, dedicated to representing the sound of the UK and spotlighting the best UK Rapp, R&B, Grime, Drill, and Afrobeats music and the artists behind it.

The +44 brand has extended its reach with genre-specific playlists such as +44 FLOW and +44R&B, alongside the +44 Podcast and partnered with Stormzy on a free to attend pop up event, “This is What I Mean House” in London, which included live conversation, fan interaction, and a performance by Stormzy.