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# Amazon Repeats Lady Gaga $0.99 Sale Today. “This Time We’re Ready”
- URL: https://www.hypebot.com/amazon-repeats-lady-gaga-099-sale-today-this-time-wre-ready/
- Published: 2011-05-26T09:36:39.000Z
- Updated: 2011-05-26T09:36:39.000Z
- Description: Today Amazon began a repeat of Monday's $.99 download sale for Lady Gaga's new album "Born This Way", after the original promotion overwhelmed Amazon's servers. "Clearly customers are really excited. Continue reading [https://www.hypebot.com/hypebot/2011/05/amazon-repeats-lady-gaga-099-sale-today-t
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88af4dd5970d-120wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e88af4dd5970d-popup?ref=hypebot.com)

Today Amazon began a repeat of Monday's $.99 download sale for Lady Gaga's new album "Born This Way", after the original promotion [overwhelmed Amazon'](https://www.hypebot.com/hypebot/2011/05/lady-gaga-99-cents-album-promo-turns-negative-for-amazon-gaga-as-servers-stall-.html)s servers. "Clearly customers are really excited – we saw extraordinary response to Monday's promotion – far above what we expected – she definitely melted some servers," said Craig Pape, Amazon's Director of Music.

  
The promotion, which may lose Amazon around $5 per download, is as much about showcasing their new cloud music service as it is about bringing new customers to the it's mp3 store. Clearly, Monday was [not a good day](https://www.hypebot.com/hypebot/2011/05/lady-gaga-99-cents-album-promo-turns-negative-for-amazon-gaga-as-servers-stall-.html) for either. "We're doing it again, and this time we're ready," said Pope who added that the promotion is for Thursday only.

Amazon MP3 frequently features new release albums for $3.99 and offers a free song of the day, but this was the first time that 99 cent pricing was offered to top-selling artist's new album debut on any major download site.