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# Analysis From Around The Net On Lala + Apple
- URL: https://www.hypebot.com/analysis-from-around-the-net-on-lala-apple/
- Published: 2009-12-07T06:23:00.000Z
- Updated: 2009-12-07T06:23:00.000Z
- Description: ars technica: "…for the moment, there's nothing about the purchase that seems to provide the company with any key technologies it was missing in terms of diving into markets. Until. Continue reading [https://www.hypebot.com/hypebot/2009/12/analysis-from-around-the-net-on-lala-apple.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

- **[![image from www.cloretikva.co.uk](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a7215c23970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a7215c23970b-pi?ref=hypebot.com) [ars technica](http://arstechnica.com/apple/news/2009/12/apple-buys-music-streamer-lala-but-whats-it-getting.ars?utm%5Fsource=rss&utm%5Fmedium=rss&utm%5Fcampaign=rss)**: "…for the  
moment, there's **nothing about the purchase that seems to provide the**  
**company with any key technologies it was missing** in terms of diving  
into markets. Until another company demonstrates that there's money to  
be made (or iPods to be sold) through streaming, there's no reason to  
think that a move of this sort is immanent.
- **[Billboard](http://www.billboard.biz/bbbiz/content%5Fdisplay/industry/e3ibbd28f12604b5531480893fcb6b25594?ref=hypebot.com)**: Glen Peoples writes, "With its acquisition of online music start-up Lala, Apple appears to have bet on **a digital music strategy that places ownership – no matter how ephemeral – over subscription.** And more than competing services, Lala best fits into Apple's desire for well-designed applications that complement other Apple products. The iPod wouldn't be the same without iTunes, and the iPhone should be better with Lala".
- [CNET](http://news.cnet.com/8301-31001%5F3-10410206-261.html?part=rss&tag=feed&subj=News-DigitalMedia&ref=hypebot.com): Greg Sandoval writes, "If things keep going this way, pretty soon **there won't be any digital music space to cover**."
- **[WIRED:](http://www.wired.com/epicenter/?ref=hypebot.com)** "Lala **fills a big hole in Apple’s digital music strategy** and could bring streaming down music from the cloud into iTunes-ready devices everywhere," writes Eliot Van Buskirk.
- [HYPEBOT](https://www.hypebot.com/ian-rogers-excited-apple-bought-lala-but-im-not/)**:** **Ian Rogers Is** **Excited Apple Bought Lala, But I'm Not.** "With its purchase of Lala, Apple has just taken one of the more  
innovative companies in music tech and put it and its bright creators  
behind its iron curtain."