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# Analysts Predict Surge In OTA Downloads & $2 As Sustainable Price
- URL: https://www.hypebot.com/analysts_predic/
- Published: 2006-06-16T13:39:50.000Z
- Updated: 2006-06-16T13:39:50.000Z
- Description: Analysts at IDC are predicting that over the air (aka cell and wi-fi) downloads will surpass traditional downloads by 2010. Their survey shows the OTA market reaching $1 billion dollars. Continue reading [https://www.hypebot.com/hypebot/2006/06/analysts_predic.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 11:10

Analysts at [IDC](http://www.idc.com/getdoc.jsp?containerId=prUS20215606&ref=hypebot.com) are predicting that over the air (aka cell and wi-fi) downloads will surpass traditional downloads by 2010\. Their survey shows the **OTA market reaching $1 billion dollars and 50**

[![Lg55_3](https://hypebot.typepad.com/hypebot/images/lg55_3.jpg "Lg55_3")](http://hypebot.typepad.com/photos/uncategorized/lg55%5F3.jpg?ref=hypebot.com)

million users just 4 years from now.

"OTA mobile music storefronts are emerging as **one of the most important new channels for fans to discover, purchase, and enjoy** full-track music and related content. Key drivers for future growth include music-enabled handset penetration, deployment of broadband wireless networks, increased marketing efforts, bundling and cross-promotion of various music-related services, and driving flat-rate pricing schemes. IDC expects that OTA tracks at about **$2.00 each will emerge as a sustainable price point** as long as mobile storefronts are well-designed and offer a wide selection of music, and the music listening experience on the device is comparable to MP3 players," says Lewis Ward, research manager, Wireless and Mobile Communications: Entertainment at IDC.

*Source:* [*IDC*](http://www.idc.com/getdoc.jsp?containerId=prUS20215606&ref=hypebot.com)