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# Apple iCloud Advances Major Labels $100-$150 Million, Indies Get $0 (Zero, Zip, Nothing)
- URL: https://www.hypebot.com/apple-icloud-advances-major-labels-100-150-million-indies-get-0-zero-zip-nothing/
- Published: 2011-06-03T12:50:00.000Z
- Updated: 2011-06-03T12:50:00.000Z
- Description: Apple is advancing the major labels $100 – $150 million to allow the launch of its iCoud music locker next week, according to reports. Google had apparently offered the same. Continue reading [https://www.hypebot.com/hypebot/2011/06/apple-icloud-advances-major-labels-100-150-million-indies-get-0-zer
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eeabec7970b-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eeabec7970b-popup?ref=hypebot.com)

Apple is advancing the major labels $100 – $150 million to allow the launch of its iCoud music locker next week, according to [reports](http://www.nypost.com/p/news/business/apple%5Fpays%5Fmusic%5Fbigs%5FOcxlGqT1E0P5P9vzosxtyK?ref=hypebot.com). Google had apparently offered the same big labels $100 million to let it launch a robust cloud music service, but got bogged down over efforts to fight piracy. **What are independent labels being offered for advances?**

According to Hypebot's sources, nothing. In fact, to add insult to injury, Apple apparently offered at least some indies a smaller share of revenue than the majors: 53% vs. 58%. Some independent labels and distributors are pushing back, but may be forced to give in if iCloud becomes popular. Is this fair?

**Do you think indie labels and artists deserve the same deal as the majors?**