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# Apple Music Makes Cash Money “Power Move”
- URL: https://www.hypebot.com/apple-music-makes-cash-money-power-move/
- Published: 2016-08-17T08:51:05.000Z
- Updated: 2016-08-17T08:51:05.000Z
- Description: Apple Music certainly does likes exclusives and is willing to open its checkbook to get them. A new deal with hip hop powerhouse Cash Money Records, which will officially begin. Continue reading [https://www.hypebot.com/hypebot/2016/08/apple-music-makes-cash-money-power-move.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Streaming, Apple Inc., Birdman (rapper), Cash Money Records, Drake (entertainer), iTunes, Larry Jackson, lawsuit, Lil Wayne, Nicki Minaj, Young Money Entertainment, #wp, #wp-post, #Import 2026-01-21 10:22

**[![image from cdn-images-1.medium.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb092b6379970d-150wi "image from cdn-images-1.medium.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb092b6379970d-popup?ref=hypebot.com)Apple Music** certainly does likes **exclusives** and is willing to open its checkbook to get them. A new deal with hip hop powerhouse **Cash Money Records**, which will officially begin with a **documentary** about the label, is the latest in a growing list. 

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"It’s official… Cash Money makes a power move with Apple Music,’ Cash Money Records founder Bryan "Birdman" Williams announced on Instagram over the weekend. The post included a photo with Apple Music executive Larry Jackson, which Jackson also posted to his Instagram account.   
  
The Cash Money roster includes Nicki Minaj, Lil Wayne, and Drake, who already has a deal with Apple Music. Under the agreement Apple will produce a documentary about the Universal imprint and it's founder. But while it's likely that the relationship will net more Drake-like exclusives for Apple Music, it also appears to be part of a shift to producing new content that in controls well beyond the usual windowed exclusive release. 

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