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# Apple Music Names Ebro Darden To Head Hip-Hop, R&B
- URL: https://www.hypebot.com/apple-music-names-ebro-darden-to-head-hip-hop-rb/
- Published: 2019-01-02T22:25:00.000Z
- Updated: 2019-01-02T22:25:00.000Z
- Description: Ebro Darden, NYC's Hot 97 morning personality and Apple Music Beats 1 host has been named Apple Music's head of global editorial for hip-hop and R&B. In addition to his. Continue reading [https://www.hypebot.com/hypebot/2019/01/apple-music-names-ebro-darden-to-head-hip-hop-rb.html]
- Author: Bruce Houghton
- Tags: Uncategorized, Apple Music, hip hop, rap, #wp, #wp-post, #Import 2026-01-21 10:00

[![image from pbs.twimg.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3ab426a200d-200wi "image from pbs.twimg.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3ab426a200d-popup?ref=hypebot.com)Ebro Darden, NYC's Hot 97 morning personality and Apple Music Beats 1 host has been named Apple Music's head of global editorial for hip-hop and R&B. In addition to his current roles, Darden will now also manage a global team of hip-hop and R&B editors in developing editorial strategies for artists and releases. Carl Chery had a similar roll at Apple Music prior to exiting for Spotify last April."Black music comes from the community, Darden told Billboard after the announcement. : This is music made by people living real lives and artists speaking on behalf of those real lives."“If we’re doing our job,” he [continues](https://www.billboard.com/articles/business/8492003/ebro-darden-apple-music-global-editorial-head-hip-hop-r-and-b?ref=hypebot.com), “we’ll be able to get down at the community level and connect with people to not only help artists service their communities but help those communities thrive. This is a global position as well. So, as we build this out, I’ll be doing the same thing I want to do in America in the U.K., Africa, India, Japan, Brazil and other countries. I’ll be wherever R&B and hip-hop are being consumed and working to create communication amongst communities around the world through Apple Music — making sure that black music is getting recognized and developing the next superstars.”