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# Apple Music Quietly Adds Pre-Release Album Saves
- URL: https://www.hypebot.com/apple-music-quietly-adds-pre-release-album-saves/
- Published: 2018-06-08T23:59:00.000Z
- Updated: 2018-06-08T23:59:00.000Z
- Description: Apple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save. Continue reading [https://www.hypebot.com/hypebot/2018/06/apple-music-quietly-adds-pre-release-album-saves.h
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Major Labels, Music Marketing, Streaming, Apple Music, DIY, DIY musicians, indie, music, Music Business, music industry, Music Tech, musician, musicians, #wp, #wp-post, #Import 2026-01-21 10:05

[![Apple Music pre-adds](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad37759ec200d-200wi "Apple Music pre-adds")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad37759ec200d-popup?ref=hypebot.com)Apple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save tools, but this quiet launch is the first inside a streaming service app.**Pre-Adds Are The New Advance Purchase**In an era where streams are the new sales and playlists are the new radio, "pre-adds" could quickly become the cornerstone of pre-release marketing campaigns. Pre-saved or pre-added music drives day-of-release consumption and can trigger a music streamer's algorithm to share the music more widely. To access Apple Music's "pre-adds," users tap on the “Browse” tab and scroll all the way down to a new category, “Coming Soon”.Pre-Adds are Apple's latest effort to make Apple Music more artist and label friendly. Apple Music has long lacked a free streaming marketing toolkit like Spotify For Artists and Pandora's AMP. [Apple Music For Artists](https://www.hypebot.com/apple-music-for-artists-enters-beta-sign-up-free-now/) just exited invite-only beta a few days ago with a platform that is thus far centered around analytics.H/T [Music Ally](http://musically.com/2018/06/08/apple-music-quietly-launches-pre-adds-for-albums/?ref=hypebot.com)